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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

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This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Unless you crack this problem, nothing else is going to work. I asked if they had tested the list for validity.

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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

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The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). Persistence (across multiple cycles), with professionalism, works. Make it your mantra (like PointClear associates do).

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

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PointClear is known for its perseverance. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. Here’s What PointClear Persistence Looks Like. Case-in-Point. I have been extremely busy but I’ll be ready to talk to you soon.”.

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How Much Leads Cost

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Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. Leads from these sources, most of which will land in a black hole , all cost more than the PointClear qualified and nurtured leads.

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Chairs are Dead—and Other B2B Marketing Hogwash

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These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. I invite you to subscribe to the PointClear blog so you never miss a post. “You’ve got it—it’s a healthy combination of both. And, as always, your comments are welcome.

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Embarking on a sales lead generation project: What could go wrong?

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I went on to explain that if the program was delegated to a marketer who didn’t have experience in lead management it wouldn’t work. Just ask Jim Norton, SVP of QGenda, a 3x PointClear client who recently brought us in on his first day on a new job.

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Congratulations to PointClear’s Kimmy Netterville: Named Most Inspiring by SLMA

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Kimmy was recognized in the category People in Lead Generation Companies for her many contributions in the last decade-plus helping PointClear clients as Program Director. Those who’ve had the privilege of working with Kimmy know that this is a well-deserved honor.