ViewPoint

NOVEMBER 8, 2017

Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. What should you do that is different? ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

APRIL 16, 2018

I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership. With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level.

Top of Funnel 180

Top of Funnel PointClear Work Management Sales Qualified Leads 180

ViewPoint

OCTOBER 14, 2011

PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

BtoB 120

BtoB PointClear Class Linkedin 120

ViewPoint

APRIL 26, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. By designing the opt-in e-mail form on your website to stand out on several pages or exchanging e-mails for an offer, you can grow your list "in a safe, permission-based way.” Staple Yourself to a Lead.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ViewPoint

APRIL 12, 2011

PointClear is proud to be a sponsor of the first cartoon shown here, a lighthearted look at the “bigger box” solution for handling leads. Click here if you’re interested in learning more about sponsoring a cartoon on the SLMA website.

Lead Management 120

Lead Management Sales Leads PointClear Marketing Management 120

ViewPoint

JULY 26, 2018

She extracts them and moves them to places on the company website for testimonials and adds the attribution: as heard on ‘HerCompanyRadioPodcast.com.’. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Resources section of the website.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

APRIL 19, 2017

For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile. Mike Weinberg’s workshop offered the most important element of building a compelling story – OUTCOMES (such as pain removed, problems solved, results achieved).

Conference 149

Conference PointClear Cold Calling Work Management 149