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KoMarketing Associates

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Podcasts, on-demand, subscription, and paid content is becoming more popular with those under thirty. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine. Provide Catered Content.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Convince and Convert did a podcast recently about this shift to platform-centric content and about LinkedIn video in particular with Allen Gannett, author of The Creative Curve and founder of TrackMaven.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Convince and Convert did a podcast recently about this shift to platform-centric content and about LinkedIn video in particular with Allen Gannett, author of The Creative Curve and founder of TrackMaven.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog. For example, if you do videos on YouTube every Friday, could be stills from the videos be pulled to be used as stand-alone images on Facebook, Twitter, and Instagram?

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Video can also be repurposed into podcasts, audio recordings, and written transcripts. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel. Event Recaps. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. As mentioned in the introduction, podcast audiences have continued to grow steadily in the last few years, after a lull in the years between then and their inception. Target Authors and Speakers.

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6 Best Practices And Tips For B2B Video Marketing

KoMarketing Associates

For those publishing on YouTube, there’s good news for you: the popular video platform is constantly adding new features to its “YouTube Studio” (which is still in beta, as of the time of publication). YouTube can transcribe videos automatically, or the platform allows you to do it manually. Take Advantage of Options.