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Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.). So, it was an honor to be included.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

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In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Download this week’s PNR This Old Marketing podcast. This week’s show.

Why “rich content” is central to your social media strategy

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podcast. There are other possible secondary sources — photographic content, Slideshare presentations, perhaps a Pinterest page — but I think the three tried and true sources accessible to most businesses are blogs, podcasts, and video. podcast. But first, I need to tell a story. Several years ago I became interested in a company called Klout. lesson in rich content. Twitter?

What are the best social media platforms for your business?

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However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. The platform is great at making initial connections which can lead to reliable reach on another platform like a blog or podcast. Consistently publishing a blog, video series, or podcast allows you develop important, loyal connections over time. Let’s get started. It does not.

How do you make your content the signal instead of the noise?

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Find the podcast on Stitcher. References for this podcast. Find the podcast on Stitcher. References for this podcast. Content distribution Content Ignition Strategy Content Marketing Podcasts social media The Marketing Companion Traditional media and advertising YouTube and video content ignition content marketing marketing companion podcasts

The future of content marketing strategy

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In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Why Jay has launched seven podcasts and his monetization strategy. Here we go … If you can’t access the podcast above, click on this link to listen to  Episode 53.

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

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Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. We wrap up the show with a #ThisOldMarketing example: Merck Manuals.

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

B2B Ideas @ Work

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. Are you strapped for time? Great! This article is for you. B2B Blogging B2B Content Marketing B2B Email Marketing

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off


Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on.

The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]


YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. Podcast Management Daily PromoIn the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. Growth was a little slower than they anticipated. But the folks at Wistia never gave up.

Break the mold: Why content marketing needs to be like a chalupa

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If you were the first blog, video, or podcast channel in your vertical, it wasn’t difficult to get a following because in the early days, using corporate content as a widespread digital strategy was a novel idea. Streaming video + YouTube + Blog + Slideshare. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature.

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What are the most reliable content channels to connect with customers?

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iTunes (podcast) subscribers. YouTube subscribers. Podcast subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. Podcast subscribers.

Your team is the best content source for search


While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. How about  James Lipton ? Yikes !

How to Build the Ultimate Online Newsroom


Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. or (where “section&# is the content type: news releases, bios, images etc.). by TomPick and guest blogger Maria Verven.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

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In this week’s episode of #ThisOldMarketing , Robert and I discuss several new podcasting developments – Google Play has added podcast distribution and Pandora is the exclusive streaming provider for the popular Serial podcast – and how this form of audio content is likely to evolve. Download this week’s PNR This Old Marketing podcast. This week’s show.

5 Reasons most content marketing is FAR behind where it needs to be

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Podcasts? Blogging best practices Content distribution Content Ignition Strategy Content Marketing corporate communications economics of social media Facebook marketing Traditional media and advertising YouTube and video content marketing evergreen futurist social media marketing video content yikyakNo industry has been under more attack from emerging technologies than the press.

The state of the blogger outreach union ten years on


Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Facebook Google Google Calendar ios linkedin twitter YouTubeI stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Blogging Isn’t Cool.

This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live


In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below. YouTube : Given that YouTube is an older video platform, it’s extremely cluttered so it can be difficult for a video to stand out. Facebook and YouTube each offer their own set of advantages and disadvantages. Blog Fee

One person can change the world. Thank you, Internet


People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. From podcasters to people obsessed the No Agenda Show , Serial , and  The Joe Rogan Experience. ” Become a YouTube Creator  — I have squandered awesome opportunities to invest my time, talent, and energy on youTube. Right now. To change the world!

Five Reasons to Begin Podcasting Today


And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand and relationships with your audience. Here are just a few reasons why I love podcasting, and why you should love it too. This part of your audience probably loves your YouTube channel. In walks the podcast. – Five Reasons to Begin Podcasting Today by Kristine Simpson. Extend your network by communicating with everyone. Everyone absorbs information in different ways. News & Notes

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What is Social Media Marketing?


Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?

Build your brand (for free)


Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). I am not a role model for this. While my YouTube Channel may very well have 923 videos, 3,454 subscribers, and 2,016,704 views, it’s an amalgam of travel memories, motorcycle rides, and webinars.

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This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

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Ad blocking and podcasting dominated the key trends of 2015, and we explain why publishers must reduce “content friction” to keep their audiences happy. Next, we explore how podcasting is taking a lead role in innovating advertising, and the opportunities this is likely to create. Download this week’s PNR This Old Marketing podcast. This week’s show.

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This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

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In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. Download this week’s PNR This Old Marketing   Podcast  . If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. 1. YouTube Music.

Are there naked photos of you online?


Really, the only way to effectively counteract negative search results, including photos and videos, is to not only flood the Internet with acceptable photos and videos of your own, you’ll need to make sure you cover a wide spectrum of social networks like Facebook and Google+, photo-hosting and video-hosting sites like Flickr, Instagram, Imagur, and YouTube. Sound like a lot of work?

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You can only win search by winning social


Show up on their webinar, their podcast, their YouTube. Blogging Content Marketing Influencer Marketing Organic Search Search Engine Optimization Search Marketing Social Media Marketing Aditya Mahesh AdMob AdWords Algorithm Belgium Buzzfeed Data integration Facebook Google Google AdWords Google Analytics linkedin Online advertising SMX Advanced social media Web search engine YouTube

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Google+ on its Third Birthday


It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.

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This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

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Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. 1. Is there a better way to handle this? We think so. million.

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

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We disagree with a columnist who believes podcast sponsorship blurs the line between journalism and advertising and give a hearty two thumbs way up to the growing trend of large companies funding documentary films. Rants and raves include the social media mob mentality surrounding the death of Cecil the lion and why YouTube’s top stars aren’t making as much money as you think.

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

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Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. 1. Content Marketing Examples Email Industry News and Trends PNR YouTubePNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (39:00).

Mindfulness is close to godliness


Ever watch an ultramarathon on YouTube ? never feel this way on my motorcycle because I am always overstimulated and engaged, but my car is warm, smooth, comfortable, easy, effortlessly fast, and there are infinite podcasts, audiobooks, and 80s New Wave. I don’t know if taking a break would have been enough. But it’s also plentiful. They put on their own oxygen mask first.

How to use influencer marketing to promote your book


Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. David Gelles took podcast interviews as readily as NPR interviews. You can still register and it’s free. So, register now and I’ll see you online — the hashtag for today is #OutreachMarketing.

The Power of Audio Based Social Media Marketing

WindMill Networking

Audio Audible Audiobook iPhone 5 itunes LinkedIn Podcast Samsung Galaxy S4 Social Media Marketing YouTube When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video. Obviously there are others, such as Presentation, Discussions, etc., but one important form that is missing from many social media strategies is Audio based social media. Comments Thanks Amy! The recording is done – just waiting for the. by Neal Schaffer I can''t wait to get your audio book!!! When is it coming out?

Fulfill your resolution to blog in 11 steps


Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Maybe SoundCloud or an audio podcast on Stitcher. Nerdy, nasally, awful voices are the new black when it comes to podcasting. There are virtually zero velvety dulcet tones going on anywhere in Podcast-land. Start a YouTube Channel today! Good for you.

How to Promote an Event with Social Media

Paul Gillin

Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Record as many presentations as possible and post them as podcasts or video podcasts. Social Media Tips Twitter events marketing podcastDo that.

Social Media Explained. Really.

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Related Stories Facing tough choices — Paid versus organic reach Why you’ve already missed the hottest marketing opportunity How a small family business pulled off one of the greatest successes in YouTube history Reading between the lines of the latest Facebook usage data Six Arguments Against Content Shock. So I have this problem. But this is not just another social media book.

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

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Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. So he launched the Game Theory channel on YouTube to combine his passions of education and gaming, and published one video per week about the quirky things that happen in video games. This week’s show.

Kiss your line-of-shame smack on its social media lips!


Well, I reconnected with Jason Konopinski at SXSW and started to listen to his podcast, Riffing on Writing. For most companies I have seen on YouTube doing the Harlem Shake, I don’t even know where that line is anymore. Over 4,000 ‘Harlem Shake’ Videos Are Uploaded to YouTube Every Day ( What do I mean? Maybe you’re too shy for this?

Five Mega-trends: How Social Media is Transforming Government

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The government also uses podcasts to address foreign policy issues. Israel Defense Forces has a YouTube channel chronicling its activities. love that the city of Reno pokes fun at itself with YouTube videos about its problematic, crooked Christmas tree. facebook futurist Social media and government twitter YouTube and videoLet’s see if you agree. Government.

Happy 5th Aniversary To YouTube’s First Viral Video


While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

Four Easy Ideas to Humanize Your Brand on the Social Web

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But if you’re like me, stories don’t just appear on cue when I most need them. A bit of help from books and podcasts and even filmmakers can inspire and provide a blueprint for structuring stories. YouTube is the obvious choice for uploads, but check out Vimeo too, where the vibe is a little more creative than commercial. Need inspiration for your podcasts? Video.

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Best blog posts of 2014

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It received nearly 900 comments, and more than 700 blog posts have been written on this subject, not to mention podcasts, books, white papers, and speeches. Top three podcast episodes. feel Tom Webster and I really hit our stride this year with out podcasting adventures on The Marketing Companion. This podcast walks through the business case for Twitter. Be interesting.

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8 Share Spiking Tips For Empire Avenue

It's All About Revenue

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. You can start a chat on just about any subject – from podcasting to publishing – and find likeminded users. by Jesse Noyes | Tweet this. It may sound like a new property on the Monopoly board.

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