Digilant

MARCH 14, 2023

The podcast industry is continuing to grow by leaps and bounds. The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Frequency 52

Champion Communications

APRIL 24, 2023

On this episode of our podcast with B2B Marketing, we are joined by Tatiza Bartmann Gondim, Head of Marketing at Clear Junction as well as our Associate Director, Gabrielle Dunbar. The episode dives into why if you don’t have a solid strategy to evaluate your PR efforts, you’re wasting your hard work. Listen to the full podcast here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

The Forward Observer

FEBRUARY 2, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

MARCH 8, 2024

About the Author Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT). Douglas Burdett, host of The Marketing Book Podcast. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

SEMrush

FEBRUARY 26, 2021

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? Brands are using podcasts more than ever before as a marketing channel to attract new customers. That’s right!

Statistics 120

Statistics Marketing & Strategy Advertising Channels Service 120

SEMrush

FEBRUARY 26, 2021

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? Brands are using podcasts more than ever before as a marketing channel to attract new customers. That’s right!

Statistics 120

Statistics Marketing & Strategy Advertising Channels Service 120

Marketing Insider Group

AUGUST 8, 2016

At one time, podcasts had a very small, specialized audience made up of those who were ambitious enough to find and download them to their devices. However, in recent years podcasts have grown in popularity, due in part to the phenomenal success of Serial. Device owners also find it easier to search and play podcasts, […].

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

The Forward Observer

MARCH 22, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. operation of an international agency.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

The Forward Observer

APRIL 12, 2024

– If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

The Forward Observer

MARCH 15, 2024

MacInnis, and Andreas B. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Whan Park, Deborah J. Don’t know how to leave an iTunes review?

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 22, 2023

Action strategies are clearly outlined and provide a blueprint for success. Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation. Douglas Burdett, host of The Marketing Book Podcast.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 8, 2023

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Edinger About the Book Growth is a leadership issue, not a sales issue. Are you ready to be a Growth Leader?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

DECEMBER 15, 2023

Christensen Explains “Jobs To Be Done” P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets. It’s simple.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 1, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Discover Questions” by Deb Calvert appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

JANUARY 26, 2024

Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (Marketing Book Podcast interview) Marketing 5.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (Marketing Book Podcast interview) Marketing 5.0: Douglas Burdett, host of The Marketing Book Podcast.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

DECEMBER 29, 2023

Things too costly – What strategies are too costly to attempt in advertising? Strategy – Rules for directing a campaign. Douglas Burdett, host of The Marketing Book Podcast. Art in advertising – Should we use bespoke artwork or tried and tested visuals? Don’t know how to leave an iTunes review?

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! . The Rapid Fire Round!

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

The Forward Observer

JANUARY 5, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?” ” by Chris Kocek appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

MindFire

NOVEMBER 7, 2018

Dave and I are super excited to be back in the studio recording new Episodes of Pixels & Ink where we’ll bring you the best tips, tricks, and strategies on using multi-channel marketing to… The post [Podcast #40] This Weird Lead Gen Strategy Could Save Your Company appeared first on MindFire Studio Blog.

Lead Gen 82

Lead Gen Multi-Channel Paid Search Agency Companies 82

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. Douglas Burdett, host of The Marketing Book Podcast.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

Outgrow

JULY 27, 2022

We recently interviewed Alanna Brannigan for our monthly podcast -‘ Marketer of the Month ’! Guidelines for an effective SEO content writing strategy. Olson is the podcasting co-host at Outgrow.co. Achieving Maximum SEO Impact with the Right Content Strategy. No problem, just watch the Podcast! About our host: .

SEO 52

SEO Marketing & Strategy Marketing Strategy Planning 52

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Paper 311

Paper Thought Leadership Planning Storytelling 311

The Forward Observer

OCTOBER 20, 2023

Moore Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets by Geoffrey A. Moore Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Douglas Burdett, host of The Marketing Book Podcast.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

NOVEMBER 17, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

NOVEMBER 24, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Storytelling 130

Storytelling Amazon Marketing & Strategy Trust Marketing 130

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences.

Social Media 138

Social Media Media Startups Youtube 138

Outgrow

AUGUST 31, 2022

We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Measurable goals to realize a fruitful marketing strategy. Defining and Developing the Perfect Content Strategy for Your Brand. Welcome to the Marketer Of The Month blog! .

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

The Point

APRIL 22, 2011

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. Listen to the podcast now or download it to your favorite mobile device.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Marketing & Strategy Lead Nurturing 100

The Forward Observer

OCTOBER 27, 2023

Master the event planning strategies and actions that make the greatest impact. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 3, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

Content Marketing Institute

FEBRUARY 28, 2024

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Business 104

Business Marketing Strategy Marketing & Strategy Content Marketing 104

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160