Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So I think establishing values is possibly the key to just about every sales cycle that you might have, especially as a B2B brand. Welcome to the Marketer Of The Month blog! .

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Branding 52

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Webbiquity

MARCH 1, 2022

On the down side, it can also mean longer sales cycles. The best practice for marketers is to repurpose content wherever possible: turning videos into podcasts, mining white papers for blog content, and combing edited blog posts into eBooks. High-quality content is getting more expensive. Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! There are long sale cycles. Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Vitor and here’s what we discussed about- 1. The Rapid Fire Round!

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Outreach

JULY 22, 2019

The hottest thing in sales today is sales engagement — the field that is shaking up revenue teams, upending legacy mindsets, and setting new performance highs. We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits.

Response Rate 65

Response Rate Enterprise Management CAN-SPAM Sales Cycle 65

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sales success comes down to one thing: your speed to connect. Deliver Personalized Content to Leads.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Oktopost

JUNE 6, 2022

Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Episode Summary.

Top of Funnel 70

Top of Funnel Work Management Youtube Touchpoints 70

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. This strategy is particularly crucial, as we’ve already covered how complex the B2B sales cycle can be.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Outgrow

MAY 17, 2022

We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. Welcome to the Marketer Of The Month blog! About our host: . Saksham Sharda: Hi everyone.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

The ROI Guy

APRIL 25, 2019

So how do you break through and get frozen buyers and decision cycles moving from "do nothing" to purchase? Checkout this new podcast and our 4-part sales enablement / content marketing framework to thaw even the most frigid buyer and stalled sales cycle. link] hashtag.

Sales Cycle 40

Sales Cycle Purchase Content Marketing Content 40

Oktopost

OCTOBER 27, 2021

VP of Sales, Jason Stone, of Oktopost takes the hot seat. Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing and sales leaders?

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Salesforce Marketing Cloud

JANUARY 3, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read What are the do’s and don’ts of sales pitches? Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Join our “Stop the Sales Drop” Community to get access to articles, podcasts, videos, and 40+ sessions with sales, marketing, and revenue enablement leaders.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Hubspot

JULY 5, 2021

Cincopa is a video and podcast hosting platform for businesses. With this platform, you can create videos for marketing campaigns, sales prospects, or customer support. Additionally, this platform can host podcasts and images as well. Using videos in the sales cycle can actually get three times more prospect engagement.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Oktopost

SEPTEMBER 14, 2020

You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Marketing and sales need to work together in a sale cycle. Listen now: About Amy Kenigsberg.

Work Management 101

Work Management Aggregators Public Relations Sales Cycle 101

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. He views ZoomInfo on the opposite end of the spectrum: “Our average sale cycles are sub-30 days.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Outgrow

NOVEMBER 1, 2022

We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Because it’s not about B2B as this or buying cycles have changed or anything like that. Welcome to the Marketer Of The Month blog! . The growing reliance on AI. It’s gonna be great.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Zoominfo

JUNE 16, 2021

CTA’s that might pique your prospect’s interest could include: Registering for a relevant webinar Downloading a persona-based piece of content (like an ebook, blog post, or podcast episode) Visiting a landing page on your company’s website. Take advantage of your company name.

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Another question, related to your experience with both the podcast and with Paladin. ” It’s much more long-term and involved sales cycle. James Creech has a unique perspective on influencer marketing.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

B2B Digital Marketer

JUNE 22, 2023

Eric emphasizes the crucial role personal networks play in achieving initial sales for startups, as well as crafting compelling go-to-market strategies. He also illuminates the growing influence of AI in marketing and navigates through the complex issue of attributing what precisely fuels B2B sales.

Lead Generation 52

Lead Generation Generation Leads Lead 52

SmartBug Media

JUNE 5, 2020

Marketers and sellers in the manufacturing world today are trying to find new ways to speed up sales cycles, engage with growing buying committees, and sustain efficient revenue growth. Kula Ring Podcast Episode 63: Transform Your Business With Account-Based Marketing. Incredibly long sales cycles.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. Best interview I’ve ever had.

B2B Marketing 197

B2B Marketing netFactor Advertising Agencies Paid Search Agency 197

B2B Digital Marketer

OCTOBER 27, 2022

For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. Podcast Timestamps/Outline. ” “Ask the right number of questions depending on where they are in the sales cycle.” There is no shortage of information.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Advertising Funnels 52

Only B2B

DECEMBER 1, 2021

If you want to establish a pipeline of engaging MQLs for your sales team, you’ll need an approach that involves both marketing and sales. Learn More About Your Sales Cycle. A well-coordinated marketing and sales plan is necessary for generating highly quality leads.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

The Marketing Blender

MARCH 2, 2022

Content Review: Analyzing current content and aligning it with the appropriate stages in the sales cycle (awareness, consideration, decision) helps the fractional CMO ensure that assets are being deployed and optimized correctly. This sales mapping process also highlights areas where new marketing deliverables should be created.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Vidyard

SEPTEMBER 13, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Check out the full podcast: Here’s a few of our favourite moments: You’ve been doing Content Marketing even longer than we’ve been in business, but I think it’s changing, right?

Top of Funnel 91

Top of Funnel Sales Cycle Content Marketing Funnels 91

markempa

NOVEMBER 10, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Web Ink Now: Shorten the Complex Sales Cycle with Web Content. Web Ink Now: Shorten the Complex Sales Cycle with Web Content.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Marketing Qualified Leads 120

Mereo

JUNE 17, 2021

Sales cycles halted. At Mereo, we believe the virtual preferences will differ not between buyer but based on the cost and risk of the sale. To access the full Roundtable podcast episode, please visit the Top Sales World Sales Futurists. Valuable Change. Offices closed. Deals fell through. LISTEN NOW.

B2B Thought Leadership 88

B2B Thought Leadership Terms and Conditions Thought Leadership Sales Cycle 88

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sales success comes down to one thing: your speed to connect.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

Content4Demand

AUGUST 11, 2021

You can’t draw a straight line from, say, a podcast listener or a social media follower to the revenue you’re generating. A solid sales win rate will help win over the C-suite (and help build your credibility with Sales at the same time!) Monitor Awareness. Winning the Numbers Game.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Rev

MARCH 22, 2023

Resources for learning more about RevOps through online certification programs, podcasts and professional communities. Sales cycle time: The time it takes for the sales team to close a deal. Should you build a RevOps team by recruiting new talent or reassigning responsibilities among existing employees? A lot to cover?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Zoominfo

JUNE 16, 2021

Take advantage of your company name If someone opted into your company’s emails, they will most likely have a more positive affiliation with your brand than an unknown sender.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Zoominfo

OCTOBER 28, 2021

How to Speed up the Enterprise Sales Cycle Check out the following tips on how to push forward with enterprise deals with a little extra speed. Adjust Your Internal Approach A big factor in a deal’s speed is simply the stance a sales team takes. In other words, it takes a lot of time for both sides to vet an enterprise deal.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Goodish Agency

MARCH 15, 2022

24:55 - How the messaging change during the sale cycle. If you want to learn more about this topic, feel free to check the whole podcast on Spotify and our Facebook page Goodish Agency. 22:15 - Should the demo be live or recorded in advance. 27:00 - Discovery call. 29:15 - Getting user informations. 30:55 - Outro.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Salesforce Marketing Cloud

MARCH 7, 2023

They might use Sales Cloud to keep track of opportunities and close deals. With the help of a Salesforce Admin, your salespeople can set up personalized dashboards, fields, alerts, and reports to shorten the sales cycle and track every lead in greater detail. And that’s just one department.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98