WebMarketCentral

FEBRUARY 12, 2007

The report details trends in the use of webcasting and podcasting (audio webcasting) by B2B marketers, participation, interactivity and other metrics. Each has its own advantages: video adds the visual element to presentations, while audio (podcasts) are more portable. Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

JULY 23, 2007

tools are marketing complex products and services which generally have long sales cycles. tools such as blogs and podcasts to target prospects. tool, followed by RSS feeds and podcasts. And they're quickly moving up the learning curve." More than half of marketers embracing Web 2.0 tools work in small to mid-sized companies.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The primary value of social media is the access it provides to objective feedback on products and services. The results are eye-opening.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

JULY 30, 2009

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. Many questions posted in social media venues aren't product-specific, but rather are the result of someone trying to figure out how to solve a problem.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. The thought-leadership community turns your employees, existing customers, and even prospects into marketers for your product or service. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

NOVEMBER 16, 2006

What's more, human visitors expect more from business websites than just product details (marketing), "about us" pages, and a list of your office locations. Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

APRIL 2, 2009

Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. A social media consultant may in many instances be able to supplement your internal resources to produce link-worthy material.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 6, 2007

I receive numerous emails each week from PR folks asking me to write about their product or service. By focusing on niche subject matter, bloggers generally reach a smaller but much more concentrated audience. So, here are a few of my own observations about how to best approach bloggers.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

OCTOBER 16, 2008

Ongoing link building Link building is a process; over time, you'll discover new sites and blogs to approach for links, develop new link bait content (articles, podcasts, video etc.), These include title tag modifications, image alt tags and image file names, internal in-text links , on-page headings and page content.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 12, 2007

78% of buyers said they had listened to a technology-related podcast more than once. (I But “a routine podcast that is broadcast on a regular basis will have far more measurable impact than a one-off. Simply put – a one-off podcast is like a one-off email newsletter. Still, it's a significant number.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

SEPTEMBER 24, 2007

Online marketing is a key component of every B2B marketing and PR plan, but is particularly valuable for products and services that: Typically involve a single decision maker or small team; Are tactical rather than strategic purchases; and Are relatively inexpensive.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

MAY 22, 2009

Well, for example, I manage one campaign for a client with a niche product sold in a limited geographic area. Simply burning the money would be less time-consuming and almost as productive. a product trial, podcast, video, white paper download or webinar registration). How often should that be?

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

DECEMBER 15, 2008

Sherpa's in an incredibly competitive space, but I suspect we were one of perhaps only two publishers, targeting marketers, who did this kind of ongoing intensive research before developing products and before picking taxonomy for copywriting. Does podcasting work?" Should I be advertising on Facebook?"

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

JANUARY 22, 2008

by Buzz Marketing for Technology Podcaster Paul Dunay hosts an interesting debate between Steve Rubel—who claims that a PPC recession is looming—and Alan Rimm-Kaufman, who takes a more bullish view. Then he offers advice on how SEM clients and agencies can work most productively together. Pay Per Click: Boom or Bust?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

SEPTEMBER 11, 2005

His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. AM: Podcasting, advertising, email newsletters, media coverage, direct mail, webcasts, and calling. Albert Maruggi (AM): Worked in radio for a number of years.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20