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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

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5 Golden Rules for a Successful Location Based Marketing Campaign

Hubspot

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site. "At

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. social media functionality on a company's website or a microsite.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. Blogs are already mainstream; podcasting is close if not already there; and video is fast approaching that status. I try to experiment with new tools using my own sites, then apply what I learn to client work.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Divide this into three sections—strategies, tactics and tools. Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. That ought to get you started!

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Content curation for internal communications: your go-to guide for success

Scoop.it

You’re handling media relationships, working with your social media team, and monitoring news about your company. Content curation gained its popularity as a strategy of sharing content from other people and/or companies on social media. Press coverage. In other words, using a tool like Scoop.it