Writing on the Web

JANUARY 30, 2014

Record an interview and turn it into a podcast. How do you find time for all these forms of content marketing? I’m suggesting you double up, use one form for another: Turn a client email into a blog post. Get some video of you speaking and put it on YouTube. And use your blog writing as a means to create ebook chapters.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

AUGUST 26, 2014

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king!

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

SEPTEMBER 25, 2013

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). He founded the Content Marketing Institute. Two questions stood out for me as key for any small business owner who wants to (needs to!)

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

AUGUST 14, 2013

He also created podcasts, videos, webinars. Sometimes they delegate and outsource, sometimes they don’t. But what truly counts is that they learn, do, repeat, and persevere. Dr. Parker didn’t stop with a blog. Years later, I’d run into him at big Internet marketing training seminars.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

AUGUST 29, 2012

What are your online reading habits, blogs, websites, articles, videos, podcasts? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 15, 2010

What are your online reading habits, blogs, websites, articles, videos, podcasts? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 11, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. How can you make your writing interesting, more like a good movie or book? I wish I knew, but like great art, it’s hard to define. your customers will come to you.

Rules 100

Rules Content Digg Custom Publishing 100