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Maybe your podcast is not a podcast

grow - Practical Marketing Solutions

explained to the workers, all under 30, that I needed a period of quiet during the middle of the day because I was about to record a podcast. “What’s a podcast?” But what’s a podcast exactly?” Calling a podcast a podcast is confusing to many people. Find the podcast on Stitcher Please support our extraordinary sponsors.

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. Podcasting is the little advertising engine that could. You can’t block an ad on a podcast, and when the ad is delivered by a trusted podcast host, the format is arguably the most effective way to connect to some audiences right now. In

It’s time for you to start a podcast

grow - Practical Marketing Solutions

Podcasting is the new black: Whether or not you ever listened to Serial —a podcast that follows the story of an unsolved murder—you’ve very likely heard of the series. Mark Schaefer , who hosts this award-winning blog, also co-hosts a weekly podcast called The Marketing Companion with Tom Webster. Dozens of new podcasts crop up every day. Podcasting is hard work.

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Below we’ve compiled a list of  30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. 5. Marketing Agility Podcast. The Marketing Book Podcast. The post 30 Brilliant Content Marketing Podcasts You Need to Hear appeared first on Visually Blog.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable. Look for.

Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. The post Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast] appeared first on.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact. There was no update to the podcasting app.

Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast]

Crimson Marketing

The post Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast] appeared first on. Marketing Technology Podcasts Do opportunities lie within Big Data or is it all a bunch of hype? Eric Eric Porres shares his expert insight on how you can use marketing technology to understand the big.

Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear

Vertical Response

You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Here are nine podcasts we think can help. 1. The Accidental Creative podcast is hosted by Todd Henry, author of Die Empty: Unleash Your Best Work Every Day and the Accidental Creative.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable. Look for.

Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. The post Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast] appeared first on. Corporate Marketing Podcasts

Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]

Crimson Marketing

The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing. Marketing Technology Podcasts With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers.

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Michel walks us through the steps necessary to build an effective cross-channel marketing system, as follows: Building a Grid:   Michel shares how Philips organizes large volumes of complex data into two centralized categories—one around products and offerings, and one around customers. Digital Marketing Podcasts Michel tells us how.

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

The post Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast] appeared first on. Corporate Marketing Podcasts We all understand by now the importance of data to the corporate marketing organization. What has not been as clear is the best way for CMOs to manage and leverage this data. One plus one equals….Ten?

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

The post Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast] appeared first on. Marketing Technology Podcasts Technology marketing has entered a new phase. Ashley joins this installment of Moneyball for Marketing to share his insights about the power of Big Data Integration in Technology Marketing.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable. Look for.

Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]

Crimson Marketing

The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range.

10 of the Best Podcasts About Business and Management

Hubspot

That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment. Here are some highly recommended management and leadership podcasts. Source: Read to Lead Podcast.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

Podcast] appeared first on. Marketing Technology Podcasts We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. James Thomas is the CMO of Allocadia. 

This Week in Content Marketing: How to Create a Successful Podcast

Junta 42

In our special 150th episode, Robert and I spend some time talking about what makes a podcast successful and share our thoughts on why PNR has already lasted 2.8 Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1.    Happy 2.8-year anniversary to PNR (06:00). years.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Atri addresses the challenges of integrated multi-channel marketing in this Moneyball for Marketing podcast, and shares insights on tackling them successfully, including: Strokes for folks: From downloadable long form whitepapers to short, pithy videos to social media driven apps that help customers calculate their ROI, buyers want different kinds of content from different marketing channels.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

The post Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast] appeared first on. Marketing Technology Podcasts Your company conducts quarterly budget reviews to determine how well projections aligned with performance.

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. The post Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast] appeared first on. Demand Generation Podcasts

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. But year over year, the number of people listening to podcasts has exploded , growing to over a predicted 57 million in 2016. What’s more, podcast listening grew by 23 percent between 2015 and 2016. Twitter.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. You guys are creating your own content, you’re creating your own podcasts. Podcast podcast rethink marketing rethink marketing podcast seo trends seo trends for 2017Mike is a recognized expert in technical search marketing, and we asked him to share his thoughts about search marketing for 2017. In the interview, we discuss AMP, responsive design, voice search, and link building.

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts. Marketing Technology Podcasts “How is your relationship with Sales?”

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

The post Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast] appeared first on. Corporate Marketing Podcasts “Science holds the key to unlocking human potential.” To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. ADD’-ing to the Speed of Sales: In the rapid, “A.D.D.

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. That is, of course, easier said than done.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

The post Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast] appeared first on. Demand Generation Podcasts “It’s not about how many things that you do, it’s really about what results you’re driving.” Key insights include: Seismic Shift : Business functions within organizations influence up to 60% of IT purchases.

Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast]

Crimson Marketing

The post Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast] appeared first on. Corporate Marketing Partner Marketing Podcasts Many companies struggle with finding the right synergy between the marketing and sales departments. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role.

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success. The post Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast] appeared first on. Demand Generation Podcasts

Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast]

Crimson Marketing

The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts Earned media is playing a bigger than ever role in drawing potential buyers into sales funnels. This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Podcast] appeared first on. Marketing Technology Podcasts “Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” Predictive marketing intelligence companies like Lattice Engines. Brian Kardon is the CMO of Lattice Engines. Lattice

Who’s Listening to Podcasts in 2015?

WindMill Networking

As you may have heard, podcasting is making a comeback and more people are listening to podcasts in the United States than ever before. Maybe you’re looking to start a podcast and want to do some research, or you want to convince your boss that podcasting should be an important part of your marketing strategy. […]. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global audiences. Podcastin

Is a Podcast the Right Choice for Your Content Marketing Strategy?

B2B Marketing Insider

At one time, podcasts had a very small, specialized audience made up of those who were ambitious enough to find and download them to their devices. However, in recent years podcasts have grown in popularity, due in part to the phenomenal success of Serial. Device owners also find it easier to search and play podcasts, […]. Content Marketing content strategy podcast

Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Manny shares his knowledge on how to create a marketing system that offers early value to buyers and keeps providing value long after they have already become customers: Journey, not Destination: “ Once the buyer becomes a customer … we shouldn’t wait until the renewal period…to look at them as a lead for a renewal,” says Manny.

The future of podcasting — Will video kill the radio star?

grow - Practical Marketing Solutions

Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. The great hope for podcasting might be the emotional, immersive nature of the medium. podcast is a companion and the engagement level might make it ideal for business development. Some of the problems and promises of podcasting.

Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast]

Crimson Marketing

The post Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast] appeared first on. Corporate Marketing Podcasts Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars.

Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]

Crimson Marketing

The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more.

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

The post David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast] appeared first on. Marketing Technology Podcasts Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven.