Onalytica B2B

OCTOBER 11, 2017

Consumer marketing teams are investing in Instagram and YouTube influencer marketing at unprecedented levels, yet most of this is arguably (or actually ) direct advertising expenditure in the form of fees to the ‘talent’. The market has certainly moved forwards. ” Amanda Maksymiw, Content Marketing Director, Fuze.

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Onalytica B2B

MARCH 22, 2017

We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. Here are the three basic big mistakes that brands still make when it comes to working with influencers: 1. Reach is no longer the starting point.

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Onalytica B2B

MARCH 9, 2017

In order to understand your best plan of action it is important to define: Your objectives for engaging with influencers (What are you hoping to achieve?). Having said this, if you naturally view influencer marketing in a B2C light, entailing product placements on Instagram and YouTube reviews, then you may well hold the above view.

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Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

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Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

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