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Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. And they’re right.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You want to change, but investing in inbound ahead of significant results throws a wrench in your budgeting and planning. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Meanwhile, newer competitors are at a distinct advantage.