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Customer Experience Matrix

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. More social media consumption was one answer, with Facebook and Youtube heading the list. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original plan had been to add several marketing automation vendors with significant presence in this market. Google and YouTube.) As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). LoopFuse plans to provide some trending reports in the future. These features are certainly useful. All of these are valuable reports.

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Facebook, Privacy, and the Future of Personalization

Customer Experience Matrix

So we have: - CNN discovers that ads from big brands are still running on YouTube channels of extremist groups. On the Google front: Google-owned YouTube has touted its efforts to flag objectionable videos. This in turn means they find things that were probably always there but went unreported.

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