Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase. The lines have become blurrier than you might have originally imagined. Step 2: Align engagement channels to each part of the funnel.
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