Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
However, producing more content is only productive when you have a solid plan in place. solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. So why not get started on the right foot and nail down a solid plan? Marketers are creating more content than ever. Be useful.
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.
Why Can’t YouTube Do Drama?
JULY 14, 2016
Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.
Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
AUGUST 16, 2016
stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.
Wistia or Youtube?
APRIL 14, 2015
What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? There is a free plan, but only 3 videos are included. On the other hand, YouTube is free. There’s also no way to add a CTA to a YouTube video (yet). So, don’t think: Wistia vs. YouTube.
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
YouTube Paid Channels: What Do They Mean For Your Brand? - #MarketingTechMin
MAY 10, 2013
Yesterday, YouTube introduced a pilot program called YouTube Paid Channels. So far, about 50 paid channels have the ability to charge viewers for a subscription and there are plans to expand this to more partner channels in the future. This week, Spencer and Jacey discuss YouTube''s new business model and the potential implications it could have for your brand.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. YouTube puts users in control, giving the autonomy this audience craves and the ability to interact with the content of their choosing. Content Marketing is a popular focus for this reason.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said. The question remains: How does Denizen balance running a full-service creative agency and a hit YouTube channel?
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello. project management tool that uses cards and lists to coordinate efforts between team members for content planning (or other types of projects). Google Review Count: 1,190,000. Pricing: free. HubSpot.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
We also discuss the exploding landscape of marketing technology solutions and why Twitter’s planned expansion into video is going to be huge. Often, when the FTC issues guidance on an area of advertising, it’s a sign that they may plan to regulate it in the near future. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
Your social media strategy plan: Where do you START?
grow - Practical Marketing Solutions
SEPTEMBER 30, 2014
This provides the groundrules and sets expectations of employees interactions and engagement, It should also provide a detailed action plan if something goes wrong. 5. Image courtesy BigStock.com The post Your social media strategy plan: Where do you START? Today’s post provides a step-by-step overview on how to move ahead. It must start with … 1. You need rich content.
Sales Compensation Planning for 2016
Your Sales Management Guru
NOVEMBER 16, 2015
Sales Compensation Planning for 2016. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process. Once that exercise is completed then all budgets, marketing plans and sales compensation planning can begin. It takes time to get it right. Sales Compensation
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans. The post 22 Free Content Marketing Tools To Drive Your Content Marketing Plans appeared first on B2B Marketing Insider.
BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
JUNE 2, 2013
This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!
Integrated marketing campaigns using YouTube!
Anything Goes Marketing
SEPTEMBER 7, 2006
Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. This obviously isn't something new but I did stumble on this from YouTube which is definitely a new way to access marketing messages. Sounds difficult eh? Don't have enough money for a TV ad?
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
6 Steps to Effective Web Design Planning
APRIL 16, 2014
One of the toughest challenges that comes along with designing or redesigning a website is the planning. Today I''ll take you through six easy steps that will allow you to set up an effective planning strategy. To check out all the episodes of #TheBeard, make sure to subscribe to the Synecore Tech YouTube channel! Never fear, #TheBeard is here! Tweet #TheBeard.
Social Media Success takes Planning
APRIL 14, 2011
If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. While some of social media’s benefit is certainly long-term, properly planning out marketing and measurement strategy will help you understand what’s working. What planning have you done for your social media? If not, what do you hope to accomplish by running the contests?
Social Content Marketing Planning for a Live Event
OCTOBER 14, 2014
Twitter | Facebook | LinkedIn | YouTube |. Social Content Marketing Planning for a Live Event by Justice Mitchell - Maximize Social Business. I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Let’s take a closer look at what it takes […]. Author information. Justice Mitchell. Content Marketing
10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
DECEMBER 2, 2014
Based on key takeaways derived from the IntelliResponse case study, here are 10 tips to remember when planning your B2B content marketing campaigns: . 1. Based on what type of information and which industries buyers are researching on the company’s website, video remarketing ads on YouTube are used by IntelliResponse to drive those buyers back to the site. Now that’s ROI!
7 Must-Read Tips To Simplify Content Marketing Planning
B2B Marketing Insider
AUGUST 5, 2015
Well, if that is the case then we should stop being stupid with our content marketing planning. Ways To Solve The Content Marketing Planning Conundrum. 1. However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews – where THEIR readers were vs. where the owned channels were. 5. Do you have a tip to help simplify sales, marketing and content planning for 2015? Here’s to cooking up a simple content marketing plan. Simplification is the new innovator.
Planning Your Content: The 3 Stages of the Buyer’s Journey
FEBRUARY 3, 2016
” With this being the case, it’s important to understand that content can’t be a one-size-fits-all thing that is just pumped out, but rather more planned and geared toward the different areas of the buyer’s journey. Youtube introduction videos. Two years ago, I was shopping for a new car. So what does this mean for content marketers? A lot. Awareness. Ebooks.
Is there a “content pattern” that builds a brand?
grow - Practical Marketing Solutions
OCTOBER 27, 2014
Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?
Five new content forms rocking the marketing airwaves
grow - Practical Marketing Solutions
OCTOBER 10, 2016
The news organization really shined during the Olympics, and event that allowed them to actually plan creative treatments ahead of time. Content Marketing corporate communications Infographics innovation Mobile marketing visual communication YouTube and video ceros content marketing digital innovation infographic tools mobile marketingBy Mark Schaefer. Interactive dynamic video.
Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
MARCH 3, 2014
The way the vortex works is through a … Continue Reading Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Blog boundaries branding Business communication content Facebook Google LinkedIn Manage marketing News Photo potential strategy tips Twitter video Website YouTube Over a decade worth of compelling research from Adrian Sargeant and Penelope Burk shows nonprofits are losing up to 70% of donors before they ever move up the proverbial donor pyramid.
Spark New Results from Your B2B Marketing at Mid-Year
B2B Marketing Traction
JULY 1, 2015
If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Marketing can be challenging.
The business case for unbranded content
grow - Practical Marketing Solutions
FEBRUARY 29, 2016
million times on Buzzfeed alone and has earned more than 110 million views on YouTube. The beauty of the film is that the content was about the content and the awkwardness of a first kiss, not about the clothes (although it did feature Wren clothing): If you can’t view this video in your browser, you can see it on YouTube: First Kiss. The answer? You make it about the problem.
Google+ is an antisocial network
JULY 22, 2014
And even Paris, known for being planned, took root as Ile de la Cité; and DC took root in Georgetown and Alexandria. The plan is simple: start small and knowable and then see if the first ten people can attract 100 birds of a feather who can attract a 1,000 others, and so on. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article.
Contactually is a flawed secret weapon
OCTOBER 4, 2016
While I fully plan on firing Base as my CRM because it just isn’t intuitive enough and I never use it, I never want to quit Contactually. Business Development and Sales Influencer Marketing contact management contact relationship management Contactually CRM email email marketing Facebook Google Influencer marketing linkedin marketing snapchat social media twitter YouTube
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle. YouTube Marketing Tactics. Social Media Marketing Guides and Tips.
Google+ is an island of misfit toys
JULY 29, 2014
Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Maybe it’s called a “social layer” because it’s an open floor plan. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube That’s powerful. Market!
Build your brand (for free)
DECEMBER 30, 2014
Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do YouTube (for free). I am not a role model for this. While my YouTube Channel may very well have 923 videos, 3,454 subscribers, and 2,016,704 views, it’s an amalgam of travel memories, motorcycle rides, and webinars.
Social media content discovery and curation for the win
AUGUST 11, 2015
And don’t get cheap because Buffer has business plans that allow you to really load up on profiles, queued content, and the like. Me? I’m currently paying $10 per month on the Awesome plan which allows me to connect up to 15 RSS feeds to each of my profiles, queue up 200 posts over 12 social profiles via 2 team members (still Buffer-single). You’re kind of screwed.
Can Google find you in your online store?
MAY 12, 2015
YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. And it’s also the best way pander to Google as YouTube is a Google property. If you’re going to pander to Google, pander to both both their children: YouTube, the popular, beautiful one, and Google+, the red-headed step-child. lives. Use it.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
What’s the best process for developing a social media marketing plan? Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement. YouTube Tips & Tactics.