B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? In one client situation, we delivered a marketing plan with a detailed competitive analysis for a fragmented segment of the travel and entertainment industry on September 12, 2001: the day after 9-11!

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 27, 2015

In reporting the results, the CMI focused on the fact that less than half of the respondents had a written content marketing plan, content marketing is on the rise and most content marketers don’t track its ROI very well, among other factoids. The need to plan strategically and document your plan is nothing new.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. At New Incite we specialize in creating strategic marketing plans, implementing them well and analyzing the results. Why is this happening, and why is this important? Understand the medium.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. If you don’t have a plan, ask yourself these questions. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 13, 2015

They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. If you need help planning your marketing strategy and tactics and/or executing the marketing tactics, contact New Incite today. Marketing Soapbox consultant marketing plans results strategy'

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop running those ads/attending trade shows just because you always have. Stop paying for SEO (search engine optimization). Spend it on content. Stop using proprietary platforms and technology for your website. What Marketing Things to Start Doing. Start understanding your customers – create marketing personas and use them.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. Trade Show Resources. Association for Strategic Planning.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Strategic Planning. Leave the trees (marketing execution) to others, and focus on strategic analysis, marketing strategy and planning.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. For help in planning and creating your TOFU and MOFU marketing so you get to BOFU faster, contact us at New Incite today!

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JUNE 19, 2012

You should also start early planning your launch strategy, branding and go-to-market tactics. (I I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show. Can you help me?” ” By the way, the answer is Yes!).

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

APRIL 16, 2012

Imprinted on giveaways for trade shows? Do you plan to have your logo on a building sign? Maybe you’re not ready for that on day one, but why not plan for it? Promo items. Will you have the logo embroidered on shirts? Make sure your logo will transfer to these formats. Your audience. Prospects?

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) We provide analysis, planning and marketing execution to help you achieve your business goals. Provide Access to Your Solutions. Market the Value of Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 19, 2013

Ask questions like, “ Will this attract visitors to our exhibit at the trade show? We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. See my previous post on this – What Does Occam’s Razor Have to Do with B2B Marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MARCH 18, 2013

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Survey your stakeholders.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JUNE 4, 2015

Video one of your planning meetings. A video of your exhibit at a trade show. Do a time lapse video of your trade show booth and post it online. We create marketing content and provide strategic marketing plans and training for your staff. Dramatize the problem your product or service solves in a video.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

They had started the process, but wanted a detailed plan before moving forward. Before marketers had to access the competitions’ marketing materials, watch them at trade shows and in industry advertising. My competitive analysis focused on social media. Online marketing has made it much easier to do this.

Social Media 100

Social Media Positioning Social Marketing Media 100