Content Marketing Institute

FEBRUARY 3, 2022

But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image. Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. Continue reading →

Resources 116

Resources Tips Organization Ad Building 116

Choozle

OCTOBER 30, 2023

Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. In this chapter, we delve into the intricacies of crafting a harmonious media mix, optimizing resources, and establishing precise campaign timelines. A three-month timeline allows for refinement and optimization, ensuring long-term success.

Planning 91

Planning Allocation Display Resources 91

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective.

Planning 114

Planning Process Enterprise Management Lead Scoring 114

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The business development plan should include a well-defined implementation process with clear responsibilities and timelines. Here are 8 proven steps to developing a winning business development plan: 1.

Planning 97

Planning Allocation Business SWOT 97

Zoominfo

NOVEMBER 6, 2020

They realized that executive buy-in would be essential, so they started preparing to present their plans to leadership. There are currently over 300 employee participants who meet regularly to discuss and plan events and serve in support groups for other employees. “I ZoomInclusion has become a core part of ZoomInfo’s culture.

Resources 130

Resources Zoominfo Class Buy 130

Hinge Marketing

APRIL 17, 2023

Here are 10 tips for planning a successful lead generation website for your firm. Typically this is a section called Resources or Library or Insights. Effective offers usually promote a juicy piece of content, such as a whitepaper, study, executive guide, or webinar from the resources section of your website. SEO is a must.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Vision Edge Marketing

MARCH 24, 2020

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. While we encourage solid strategic planning work, not every company will make the time or invest in the process.

Planning 180

Planning Marketing & Strategy Peer-to-peer Sample 180

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. You don’t want to invest in paid social without a game plan. Get up to date with this guide and make sure you are planning effective campaign budgets. This is your one-stop shop to better performing paid ads. Getting started.

Social Media 142

Social Media Resources Advertisements Advertising 142

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning? Why is it Important?

Planning 87

Planning Ideal Customer Profiles B2B Marketing Allocation 87

The Daily Egg

SEPTEMBER 15, 2020

As the name implies, your website won’t be sharing server resources with any other sites—you’ll have a server all to yourself. For websites with high volumes of traffic, a dedicated hosting plan ensures high uptime rates, fast page loading times, and robust site performance. […].

Best Practices 133

Best Practices Traffic Resources Marketing Websites 133

Launch Marketing

NOVEMBER 9, 2022

While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? These four components ensure your marketing plan is successfully developed to increase leads, opportunities and revenue.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Salesforce Marketing Cloud

OCTOBER 11, 2022

They then developed recovery plans to speed up deal closures and capture millions of dollars in revenue in the current quarter. For high-priority accounts, develop strategic account plans to uncover new sales opportunities. At a minimum, sales leaders should review the plan on a monthly and quarterly basis.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

SmartBug Media

JULY 24, 2023

We've all been there—typically because we didn’t plan as well as we could have. Effective planning, especially when it comes to reaching goals, is not just important; it's indispensable. Much like a road map, a well-crafted plan provides a clear path from where you are to where you want to be. The good news? We’ve got you.

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). An over-reliance on AI eliminates the human touch of human resources. What is Artificial Intelligence?

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

Zoominfo

MARCH 3, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan.

Ad Building 189

Ad Building Acquisitions Resources Best Practices 189

DivvyHQ

APRIL 18, 2022

When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. Building a robust strategic marketing plan is crucial to guiding these decisions. This step is the foundation of any strategic plan, as it provides a global vision of the playing field. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Biznology

APRIL 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The impact of COVID-19 on workforce planning. Be strategic with your time, energy and resources. Value and Joy have never been more critical and simpler to measure…JUST ASK!

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Key Objectives of a Marketing Plan Template Clearly defined key objectives serve as stepping stones towards achieving goals.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Heinz Marketing

JULY 22, 2021

But with the right strategy, you can develop a well-rounded campaign plan that will help you drive predictable pipeline. The worst thing you can do is try to develop a campaign plan with no real sense of what you’re trying to accomplish. Depending on your resources, there may be some workarounds. Happy planning!

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Similarly, a solid sales compensation plan is about striking the right balance. Overcomplicate a sales compensation plan, and you’re left with sales reps who aren’t clear on their goals or hungry to hit their quota. What are sales compensation plans? Why are sales compensation plans important?

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Navigate the Channel

OCTOBER 4, 2023

To be able to calculate ROI, you need to measure the cost and resources invested in the activities that drive the other measureable aspects of your digital marketing. Tracking activities like SEO, PPC, and content creation helps calculate ROI and understand your cost per lead, ensuring you manage your resources effectively.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

B2B Marketing Directions

SEPTEMBER 3, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in smaller companies tends to be less formal. Mission occupies this pivotal position for two reasons.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Salesforce Marketing Cloud

DECEMBER 14, 2023

Sales route planning is critical to a sound sales strategy. But with planning and the right technology, sales teams can get the most out of every day in the field. What you’ll learn: What is sales route planning? What are the benefits of sales route planning? What sales route planning software features do I need?

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

DivvyHQ

MARCH 13, 2023

The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? It can be challenging to determine what to consider when creating new strategies, or tweaking your existing game plan.

Planning 101

Planning Marketing Plans Content Marketing Content 101

B2B Marketing Directions

SEPTEMBER 12, 2021

The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Despite the more benign business environment, developing an effective marketing plan for 2022 will still be challenging, so it's essential for marketing leaders to employ a sound planning process.

Planning 95

Planning Marketing Plans Paid Search Agency Analysis 95

sagefrog

DECEMBER 13, 2023

Develop a Comprehensive Marketing Plan With so many options, deciding how to market your facility services business can feel overwhelming. That’s where a marketing plan can help immensely. To develop an industrial marketing plan , you must identify the marketing elements you already have in place. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Biznology

MARCH 6, 2018

In your business, how risky is your Plan A? It seems to me that big hunts are often all-or-nothing events that demand all the resources of a possibly already-hungry village. Low-risk diets of eggs, veggies, and small game provide both a village enough baseline fuel and resources to fuel the big risky all-or-nothing hunts.

Small Business Marketing 155

Small Business Marketing Business Amazon Resources 155

Sprout Social

MARCH 12, 2021

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. Today, as access to the vaccine expands, marketers have a new challenge: how to plan for reopening. Resources for planning your reopening.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99