The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Where is the company headed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions. So get over it and start thinking about connecting with your audience.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JULY 23, 2010

It was only after a while that I was really able to put my skill to good use, when I started working in an office environment, and I didn’t have to look at the keys of the computer in order to type something. One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 21, 2009

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Gartner's Magic Quadrant is now on trial The problem?

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

FEBRUARY 7, 2011

senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JUNE 19, 2012

Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. You don’t want to make your readers work for your content so it’s important to be where they are. On the other hand, don’t be afraid to ditch services that aren’t working out for you.

Curation 100

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The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? The simple fact that it worked for him doesn’t prove that it will work for everyone. Do what works for you, not what have worked for others.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 17, 2010

Is good to see what’s out there, what is working and what is not. Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JULY 12, 2009

Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 15, 2009

What I will argue is that whatever the correct answer to this question, it is missing the point. We all have goals and work hard to accomplish what we set forth but are we being realistic? Are we startegizing and planning what our priorities will be? Which tasks should I be working on that will lead me to accomplish my goals?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

MAY 20, 2011

Process Planning. This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. Want another good reason to start working on your buyer personas? Infrastructure. Program Execution. Measurement.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JANUARY 3, 2009

The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question. This entry was posted on Sunday, January 4th, 2009 at 1:45 am and is filed under Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. The free offer has at least picked my interest so you could say that the strategy is working… for now. Will I get sales calls from each company that is presenting a class?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100