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B2B Marketing Traction

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.”

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. We know what to do!

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4 Reasons Product Launch Marketing Campaigns Fail

B2B Marketing Traction

In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. But many product launches fail to capture the attention of target audiences. See my previous post on this, Countdown for a Successful Rolling Product Launch.

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Is Your Marketing Plan SMART?

B2B Marketing Traction

One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Here are my descriptions for SMART B2B marketing plans: Specific. Is there demand for the product? My one-page Excel marketing plan has a SMART design. and How Much?

Planning 100
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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

I know Terry from my work on the board of the Association for Strategic Planning. Here are 5 ways to systematize the process of planning, writing and producing your newsletter. A featured article related to your work, product or services. Do you need help with your marketing or eNewsletter production?

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. Is your social media marketing plan SMART ?

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services?

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