Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. Let’s now discuss the advantages of an account-based marketing plan over one that is more general. Account-based marketing presents a few unique challenges. Plan every detail. Account-Based Marketing’s Strengths.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. With hybrid event planning, you’re essentially organizing two events: a live one and a virtual one that blend together to create an interactive experience for every attendee. Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The business development plan should include a well-defined implementation process with clear responsibilities and timelines. Here are 8 proven steps to developing a winning business development plan: 1.

Planning 97

Planning Allocation Business SWOT 97

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. Prioritizing target audiences also is a critical step in the planning phase.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Hinge Marketing

APRIL 17, 2023

A professional services lead generation website presents some unique challenges. Here are 10 tips for planning a successful lead generation website for your firm. Make an effort to learn about these tools and plan to integrate them into your lead generation website. You must plan and budget for it accordingly.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Key Objectives of a Marketing Plan Template Clearly defined key objectives serve as stepping stones towards achieving goals.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second! What is a Marketing Plan, and What Does It Include?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Webbiquity

OCTOBER 24, 2017

I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Once we agree on a general direction for a marketing plan, make sure to understand the ultimate objectives and set targets accordingly. Guest post by Dean Kaplan. Determine Scope and Realistic Objectives.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Litmus

OCTOBER 5, 2022

The post Litmus Live 2022 Speaker Spotlight: Meet the Presenters appeared first on Litmus. With a Litmus Live MAX ticket, you’ll get access to exclusive live panels, full networking opportunities, and post-event access to live and on-demand sessions (plus Litmus Live 2021 sessions!). . Get your MAX ticket.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag. Here’s how they work.

Media Plans 52

Media Plans Automation Tools Media 52

ANNUITAS

MARCH 19, 2020

This Engagement Channel presents a significant opportunity in the current environment. Make sure you have a plan to ensure 100% of messages are delivered. Put his or her journey at the center of your go-to-market plans. The post (Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak appeared first on Annuitas.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. How is it possible to plan and manage everything effectively with so many moving parts? Start with a plan! Event goals. Registration.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? consider the number of informational content slides when tallying the overall presentation length. The long and short of it.

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Biznology

APRIL 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The impact of COVID-19 on workforce planning. Developing new, long-term strategies, plans and policies for remote work and distributed workforce s. Change your handbooks now.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

ANNUITAS

AUGUST 12, 2020

It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . At Strategy Phase, we translate these insights into a Strategic Demand Marketing Plan in a layered effort, all built on top of the customer journey. . The Core Elements of the Demand Marketing Plan.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI? All this sounds great, right?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Martech

AUGUST 10, 2021

AI-powered conversational capabilities enable a brand to be more present and receptive to consumers’ needs when they feel like expressing them to a chat bot or WhatsApp account. The post Verint announces plans to acquire Conversocial appeared first on MarTech. Read next: Verint Systems adds Adobe integration.

Planning 105

Planning Acquisitions Paid Search Agency Advertising Channels 105

Martech

NOVEMBER 19, 2021

A big challenge that agile marketers face is trying to balance being agile with planned work. They plan their work in two-week sprints and absolutely nothing can interrupt them. The team will say things like, “We don’t need to plan, we’re agile.” Sprint Planning for success. Your team needs to find the middle ground.

Planning 106

Planning Effectiveness Marketing Outreach 106

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Certainly, it’s important to put basic planning documents, like these, into place. The post Planning is critical to website success.

Planning 139

Planning Marketing Websites Guidelines Design 139

ClearVoice

DECEMBER 5, 2022

Content production has multiple steps, from planning and creation to execution and distribution. In their book Guerrilla Marketing Remix, Jay Conrad and Jeannie Levinson presented their fifty golden rules. When creating your content production plan, consider short-term and long-term goals. Hire a great content strategist today.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. Plan ahead. And they knew it too. Know your audience.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Valasys

NOVEMBER 8, 2022

In 2020, IBM declared its plan to accomplish extensive practical quantum computing. Early this year, the organization disclosed its plan and presented a framework for new and advanced modular architecture and networking. The post IBM Quantum presents a Quantum-activated future appeared first on Valasys Media.

Activities 40

Activities Organic Leads Practices Organization 40

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. What Are Our Goals?

Planning 125

Planning Personalization Marketing & Strategy Multi-Touch Attribution 125

Trade Press Services

SEPTEMBER 4, 2023

While the benefits are clear, planning and hosting a successful webinar requires careful consideration and attention to detail. Make it compelling and concise to convey the value and relevance of the content to be presented. Plan and practice. Once your presentation is designed, share it with colleagues and ask for feedback.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

SpotMe Blog

AUGUST 16, 2023

Find out how to master investigator meeting planning using compliant technology in this complete guide and give your clinical trial the best chance of success! Collecting data also enables you to understand individual needs and tackle issues before they present themselves during the clinical trial. Each has its pros and cons.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Bannersnack

SEPTEMBER 30, 2021

Until you realize—or someone tells you—that you need a marketing plan. Not only do you need a marketing plan, but you also need to make it look good. Oh, and present it in an upcoming meeting. But what even is a marketing plan? How hard can it be?

Planning 98

Planning Marketing Plans Design Marketing 98

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Plan first, design later.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. What is a business action plan? Allow customers to try products first.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Customer Experience Matrix

DECEMBER 6, 2017

in education and recently took a course on strategic planning for academic institutions. What she came up with struck me as applicable to planning in all industries, so I thought I’d share it here. The fundamental challenge she faced in designing the game was to communicate key concepts about strategic planning.

Resources 136

Resources Class Course Conference 136

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100