ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Litmus

JANUARY 13, 2021

Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. Right now, the Litmus YouTube channel is mostly historical—with some product videos and old episodes of The Email Design Podcast (remember that?!?). Follow Litmus on YouTube.

Youtube 58

Youtube Webinar Metrics Video Marketing Planning 58

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Listen until the end to hear what needs to be in your crisis plan, what should be in place before something occurs, and the best practices to live by when in the midst of a crisis. What to include in a social media crisis plan + best practices.

Content 174

Content Youtube Social Media Planning 174

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Marketing Insider Group

SEPTEMBER 6, 2021

If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value. That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. This starts with your microphone.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The power of understanding your ICP’s career plan and how to use it to bolster your pipeline. Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Marketing Insider Group

MAY 16, 2023

AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content PR 243

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Or subscribe on Spotify , Apple Podcasts , or YouTube Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify Keep binging Radically Transparent! Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

PR 117

PR Media Transparency Startups 117

Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Auseh Britt. Stay in the Loop.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Buffer

JANUARY 18, 2023

themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Paid plans start at $79/month Description : AnswerthePublic is a search listening tool that gives creators insights into what their audiences are looking for. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.

Twitter 125

Twitter Product Planning Transparency 125

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. At the core of every marketing plan is a demand generation strategy. Watch the recording: Want to hear more from marketing leaders?

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Create a content plan. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Plan content production. Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lenny's Newsletter

SEPTEMBER 7, 2023

Whole Hearts : [link] • 100 Foot Wave on HBO: [link] • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones : [link] • Noah Weiss on Lenny’s Podcast: [link] • How to create an exceptional coverage plan for your parental leave (Tamara Hinckley): [link] Production and marketing by [link].

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Oktopost

FEBRUARY 22, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Eytan Buchman, CMO of Freightos. In his spare time, you can catch him hosting his own podcast, Marketers In Capes with G-CMO. Want to hear more from renowned B2B marketing leaders?

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). Podcast Content Statistics. Podcast ad spend is estimated to reach $1.74

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Oktopost

JULY 28, 2022

Today, I am revealing my go-to internal communication plan when rolling out an advocacy program. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of the Radically Transparent podcast, I’m flying solo. Want to hear more from renowned B2B marketing leaders? Episode Summary.

Transparency 62

Transparency Click Rate Sample Youtube 62

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Listen to Podcasts. Podcasts (and audiobooks) have become my go-to resource for all things. There are many podcast platforms at your disposal, and you can get them free on your mobile device. Google Podcasts. Apple Podcasts.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Audio content and podcasts. Podcasting and audio content are still increasing in popularity in the post-pandemic age. Dubbed the Joe Rogan podcast formula, video podcasting is now a thing.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Tweets and YouTube videos may be the “bookends” of social content strategy. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. The best part? Vimeo is free.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Oktopost

APRIL 7, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of Radically Transparent, Avnita explains her strategy around ABM, how to get buy-in from leadership, and how to plan an ABM strategy effectively for long-term success. Catch all episodes here. Episode Summary. Stay in the Loop.

Account Based Marketing 62

Account Based Marketing Marketing Analytics Tools Transparency Planning 62

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. The ones who just post… anything and everything.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. But some still offer free plans, and the cost of an ESP is relatively low compared to trying to outbid your competitors advertising or sponsoring a piece of influencer content.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Top Rank Marketing

FEBRUARY 12, 2024

Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders. Podcasting is another highly engaging content marketing tactic that is perfectly suited for influencer integration.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113