WriteSpark

JULY 6, 2011

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

APRIL 6, 2011

Write a "deployment-in-progress" case study that describes the implementation and results to date, as well as expected benefits and planned next steps. Write a technical application note based on the customer's planned deployment. . Write a press release to announce the new customer and include the customer's testimonial statement.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Write a "deployment-in-progress" case study that describes the implementation and results to date, as well as expected benefits and planned next steps. Write a technical application note based on the customer's planned deployment. . Write a press release to announce the new customer and include the customer's testimonial statement.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

NOVEMBER 2, 2011

Plan for longevity. An e-book will likely have a longer useful life than other marketing collateral, so plan for refresh cycles from the start of the project. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Plan for longevity. An e-book will likely have a longer useful life than other marketing collateral, so plan for refresh cycles from the start of the project. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

APRIL 9, 2013

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. Corollary: Anything written by this expert will be entirely incomprehensible to anyone else. A customer will give you a great case study, but then never get back to you with approval to publish it.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. Corollary: Anything written by this expert will be entirely incomprehensible to anyone else. A customer will give you a great case study, but then never get back to you with approval to publish it.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

MARCH 12, 2013

Yet a good writer will also probe for the examples, data points, decision factors, implementation plans, etc. A good case study writer will keep one ear to the conversation and one eye on the clock to make sure all of the information needed to write a complete case study is gathered during the allotted interview time.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

Yet a good writer will also probe for the examples, data points, decision factors, implementation plans, etc. A good case study writer will keep one ear to the conversation and one eye on the clock to make sure all of the information needed to write a complete case study is gathered during the allotted interview time.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

NOVEMBER 6, 2013

And when you have reached that point, plan on assigning new projects regularly so the writer's knowledge stays fresh and you benefit from quality, targeted, insightful marketing content. Very soon, you'll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

And when you have reached that point, plan on assigning new projects regularly so the writer''s knowledge stays fresh and you benefit from quality, targeted, insightful marketing content. Very soon, you''ll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

JULY 9, 2013

I recommend that you take a look at the insights and data in this report to help in planning your technical marketing campaigns. White papers, blog posts from your engineers, implementation and design guides, and recommended best practices are marketing content types that can deliver the deep technical information that IT buyers seek.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

I recommend that you take a look at the insights and data in this report to help in planning your technical marketing campaigns. White papers, blog posts from your engineers, implementation and design guides, and recommended best practices are marketing content types that can deliver the deep technical information that IT buyers seek.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

JUNE 1, 2011

By planning for them as you begin the project, and including the repurposing tasks in the writer's assignment. You'll need to register to download this PDF, but the information is worth it. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

By planning for them as you begin the project, and including the repurposing tasks in the writer's assignment. You'll need to register to download this PDF, but the information is worth it. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

FEBRUARY 2, 2010

Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. With careful planning, writing, and design it is a form of collateral that, unlike some fashions, will hold its appeal for the long run. .

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

JULY 30, 2009

And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 11, 2018

But because of the narrow focus on just the one project, the typically small amount of work to plan the extra project and gain the customer's agreement to participate simply isn't done. All it would take is a few more questions and a few more minutes of interview time to get information for two high-value marketing documents.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

APRIL 11, 2018

But because of the narrow focus on just the one project, the typically small amount of work to plan the extra project and gain the customer's agreement to participate simply isn't done. All it would take is a few more questions and a few more minutes of interview time to get information for two high-value marketing documents.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

OCTOBER 8, 2013

But because of the narrow focus on just the one project, the typically small amount ofwork to plan the extra project and gain the customer''s agreement to participate simply isn''t done. All it would take is a few more questions and a few more minutes of interview time to get information for two high-value marketing documents.

Case Studies 120

Case Studies Case Study Paper Content 120