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The Effective Marketer

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How to Include Webinars in Your Content Plan

The Effective Marketer

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Mapping Webinars to Your Content Plan. Webinars are a great channel to include in your content marketing plan. Focus: Product features and functions. New product coming out?

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marketing action plans

The Effective Marketer

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. A great marketing plan is created! The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Spreadsheets abound, and ideas flow.

Planning 100
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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. What other channels do you recommend adding to a content plan?

Planning 100
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How to Build a Content Development Plan for Your Site

The Effective Marketer

This often happens when a firm fails to make a long-term content development plan a component of its new site launch. A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups. Logically Layer On the Details. Key Takeaways.

Planning 100
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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs. What To Do.

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Some Good Trade Show Advice

The Effective Marketer

Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event! No smart phones. Leave laptops at the hotel. Choose the booth staff wisely.

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How Viral Marketing Can Kill You

The Effective Marketer

but… things didn’t necessarily work according to plan. Well, his server had a monthly bandwidth limit, meaning only a certain number of hits to the page and downloads were allowed based on the plan he had at the time. Also have a plan for following up and keeping up the interest and dialogue. Did he get what he wanted?