KoMarketing Associates

NOVEMBER 30, 2017

As the last days of the year fast approach, here are six steps to putting together a link building plan that supports your SEO strategy for 2018 and beyond. Revisit The Traditional Marketing Plan. Can the direct mail campaign be used to highlight website content in addition to planned messaging? Know Your Objectives.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

APRIL 17, 2018

When it comes to integrating search and social advertising tactics, new research suggests that many marketers now plan ahead to increase their chances of seeing a return on investment. Failing to plan is planning to fail,” wrote the survey researchers.

Planning 120

Planning Customer Surveys Search Marketing Advertisements 120

KoMarketing Associates

MARCH 13, 2018

The majority of respondents (55 percent) claimed that having more time for strategic/high level planning is critical to their success. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points.

Advertising Agencies 121

Advertising Agencies Customer Surveys Advertisements Advertising 121

KoMarketing Associates

NOVEMBER 29, 2022

Kaltura recently published “The State of Events 2023” report, and data suggested that most marketers (63%) have plans to host in-person events within the next 12 to 24 months. Approximately 93% of respondents admitted that they either have a plan or they are working on one to pivot from an in-person event to a virtual event, if necessary.

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

APRIL 27, 2022

Documenting your strategy allows your team to stay productive, easily share progress updates, and adapt as plans change.”. Nearly 71% of marketers with a complete omnichannel strategy plan to increase their investment in the customer experience over the course of the year. Marketers and the Strategy to Meet Customer Demand.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JANUARY 5, 2021

About 26% said that they have at last a solid understanding of integrated marketing and practice across their organization, while 15% claimed that they plan on implementing integrated marketing because they see the potential payoffs of the strategy. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

JUNE 28, 2023

That could limit their ability to plan for their primary business objective for the year: customer acquisition.” “Practically speaking, marketers without dependable measurement data won’t be able to make fully informed media mix decisions,” concluded the researchers behind the report.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

MARCH 22, 2023

Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” recommended the authors behind the report. Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

OCTOBER 20, 2020

At the bottom were media planning and buying (2.9) Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”. and grassroots and event marketing (2.8).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

AUGUST 10, 2022

Approximately 44% plan to do so for content marketing, and 32% will boost their investment in paid search. This is followed by content marketing (47%) and email (41%). In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

APRIL 12, 2023

Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” the researchers behind the report recommended to marketers. In general, most respondents (54%) admitted that they had stopped doing business with a company as a result of a poorly personalized experience.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

MAY 5, 2021

It is important to consider your top challenges and then create a strategic plan to overcome those challenges. Having a predetermined set of metrics that everyone agrees on (marketing and sales), and reviewing your marketing technology stack is all part of the strategic planning process.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

Planning 255

Planning Marketing & Strategy Statistics Marketing 255

KoMarketing Associates

DECEMBER 29, 2022

Furthermore, most do not have plans to invest more of their budget in martech in the new year. Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

KoMarketing Associates

APRIL 13, 2021

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. In addition to investing in martech in general, AI appears to be a big part of marketers’ plans.

Spending 199

Spending Planning Advertising Mediums Statistics 199

KoMarketing Associates

DECEMBER 7, 2022

Planning for a Data-Driven Marketing Future. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform. Nearly 62% are using artificial intelligence.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

MARCH 30, 2022

In general, 11% of marketers do not currently use video or have plans to do so in the future. This is followed by social media marketing (16%), search engine optimization (15%), and content marketing (14%), indicating that video is not the only option for driving leads and revenue.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

OCTOBER 25, 2022

The same percentage intends to focus on digital initiatives, while 47% plan on investing more in marketing operations and technology. Looking ahead to 2023, most marketers (54%) intend to spend more of their budget on content creation/strategy , as well as customer marketing. Marketers’ Growing Investment in Marketing Technology.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

MAY 3, 2022

Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. At the moment, most marketers (25%) say they have implemented and integrated intent data into their overall strategy. Improving Upon the Management of Marketing Data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

APRIL 5, 2023

However, many B2B marketers are still behind in terms of integrating personalization into their content plan. Articles/blogs (59%), video (52%), and events (41%) were some of the most effective components of their strategies. About 46% admitted that they have yet to use personalization in tandem with content marketing.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JANUARY 11, 2023

DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are still in the early stages of leveraging ABM and testing their plan. At the time, most respondents (39%) stated that their biggest challenge was proving the return-on-investment/attribution of their ABM strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

MAY 18, 2022

However, 97% of organizations now have plans in place to create a more flexible, agile data management program. However, 39% of respondents claim that poor data quality is negatively impacting this primary goal. Additionally, 42% state that poor data quality has resulted in wasted resources and excessive costs.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

MAY 11, 2022

In turn, 97% of organizations now have plans to make their data management programs more flexible and agile within the next 12 months. However, they require more accurate data to connect and resonate with their customers. Approximately 39% of respondents stated that poor quality data negative impacts the customer experience.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

JUNE 11, 2018

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. About 69 percent use software other than (or in addition to) spreadsheets, calendars, and docs to specifically plan out email content. percent vs. 49.5

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

KoMarketing Associates

OCTOBER 6, 2021

Although many marketers can say that they have managed to surpass expectations amidst the pandemic, previous research indicates that COVID-19 still had an impact on planning and budgeting. Nearly 50% claim that the marketing key performance indicators that they had been using for years were ultimately challenged.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

KoMarketing Associates

APRIL 5, 2022

To account for potential pitfalls, 97% of organizations have plans to make their data management program more flexible and agile within the next 12 months. About 42% of respondents claimed that poor quality data results in wasted resources and additional costs, and 39% said it negatively affects the customer experience.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

OCTOBER 14, 2021

The Trade Desk conducted its “Measuring Success in Digital Advertising” report, and data suggested that most marketers (80%) agree that their planning or budget process has been significantly affected by the pandemic. Previous research indicates that it has also had an impact on everything from key performance indicators (KPIs) to budgets.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

KoMarketing Associates

MARCH 16, 2022

don’t use AI or have plans to implement it in the future. Persado and Coresight Research recently teamed up to publish the “AI-Powered Language: A New Era of Enhanced Customer Engagement” report, and statistics suggested that the majority of marketers (53.9%) are already using AI to provide personalized customer experiences.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

JANUARY 26, 2021

The majority of respondents (40%) said that while they have a plan in place, it is not documented. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies. Just 39% claimed that they have a content marketing strategy and stated that it is documented.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

FEBRUARY 9, 2021

This is followed by planning around digital growth strategies (36%) and campaign execution and measurement (35%). Ascend2 conducted its “Customer Journey Mapping Survey,” and statistics suggested that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

JANUARY 25, 2022

Approximately 71% of marketers with a complete omnichannel strategy intend to increase their investment in the customer experience this year, while 24% plan to at least sustain it. Marketing Content for the Customer Experience.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

KoMarketing Associates

SEPTEMBER 24, 2020

Other obstacles have included budget cuts (74%), advertising investments and planning (69%), and switching in-person to virtual events (69%). LinkedIn released the “COVID Marketing Impact and How Marketers are Responding” report, and statistics show that most marketers (76%) have been forced to alter their key objectives during this time.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

KoMarketing Associates

NOVEMBER 25, 2020

Additionally, the statistics suggest that about 60% of CMOs are building scenario plans that include a second wave of disease outbreak. Gartner published “The Annual CMO Spend Survey Research: Part 1,” and data indicated that 73% of CMOs believe COVID-19’s negative impacts will be “short-lived.”

Planning 285

Planning Gartner Statistics CMO 285

KoMarketing Associates

SEPTEMBER 16, 2020

While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. This should be built into your plan as you get started with account-based marketing.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 27, 2020

Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching from in-person to virtual events (69%). About 67% of marketers said that COVID-19 has had at least “some impact” on their campaign strategies, while 18% stated that it has had a “major impact.”.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

APRIL 26, 2022

Additionally, 26% plan on providing internal education in the metaverse. “As That being said, the majority of respondents (55%) said they still believe that the metaverse will ultimately have a positive impact on marketing.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198