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Everything Technology Marketing

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

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Fixing the Crisis in Marketing

Everything Technology Marketing

This approach replaces the static, long timeframe planning approach common in most marketing departments today with an agile approach that emphasizes team collaboration over process, quick iterative adjustments to changes over plan adherence.

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Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Thank you for participating in the survey!

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A Simple B2B Marketing Framework

Everything Technology Marketing

In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy). Planning and Execution Cycles Another way to look at the layers of the B2B marketing stack is to think of them as "spinning disks" where each disk revolution represents a planning or execution cycle.

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How to Call to Action

Everything Technology Marketing

While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response.

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Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Every dimension (including balance of power, audience focus and presence) has significant implications on the way we plan, organize, and execute B2B marketing going forward. I put together an overview of the key dimensions of B2B marketing that I see changing (see below, click image to enlarge).

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Welcome to Everything Technology Marketing

Everything Technology Marketing

Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Sure there are already tons of blogs on marketing but few with a B2B technology focus.

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