Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. Both illustrate the continuing evolution of marketing technology towards a data-centric world. The Bizo purchase, priced at $175 million , makes perfect sense.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). At more than 50 pages and with dozens of graphs and charts, it’s not light reading. But it’s still fascinating because the findings challenge much of the industry’s conventional wisdom.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

JUNE 15, 2007

But there’s still no shortcut around the real work of requirements analysis, vendor evaluation and business planning. In short, this paper presents some potentially helpful insights.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

DECEMBER 19, 2017

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. The CDPI Member survey also asked about plans regarding Customer Data Platforms. The remaining 38% either planned to start after 12 months (4%), had no plans to deploy (19%) or didn’t know (14%).

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Customer Experience Matrix

APRIL 27, 2020

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Although this started as a CDP planning exercise, it’s really a martech stack building game, something I think we can all agree the world desperately needs right now. Needless to say, I’m interested in feedback.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

JUNE 22, 2016

This realization calls for a change from planning around specific technologies to planning around change itself. In one word, the solution to this problem is modularity: build an architecture that lets you replace obsolete components without stopping the entire system from operating.

Webinar Metrics 120

Webinar Metrics Planning Paper Mobile Marketing 120

Customer Experience Matrix

SEPTEMBER 7, 2016

The new channels that appear on a typical “history of marketing timeline”, such as radio in the 1920’s and TV in the 1950’s, didn’t really trigger any particular changes in the technology used by marketers: planning was still done on spreadsheets and copy was typed manually up to the 1970’s.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor create optimal media plans? Although mix models and algorithmic attribution use different techniques and data, several vendors do both and have connected them in some fashion.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2018

Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals. It will store these in well-defined structures defined by marketing operations or similar lightly-technical users. The structures will include both raw data and derived variables such as predictive model scores. It does identity resolution.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Customer Experience Matrix

JULY 20, 2016

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. with BlueHornet.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Customer Experience Matrix

FEBRUARY 10, 2017

Plan interactions. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. As promised, you see a bit of AI magic at each of these process stages (assuming you count the AI-based email response as enabling the interaction planning). Analyze results.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 24, 2016

The obvious lesson is that marketers should also expect continued flux as new technologies are invented and refined.

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 26, 2016

The company had announced plans to sell the business last November. Or, Marlin may plan to split up its acquisitions and sell individual components such as marketing resource management and data management platform separately.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. For more information or to order, click here.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

FEBRUARY 15, 2016

Some research I’ll cite at MarTech suggests that marketers split their time roughly equally between strategy and planning, program design and content creation, and data management and analytics. What’s immediately obvious is there are very few systems to do strategy and planning, and none of those are actually deciders.

Work Management 120

Work Management Marketing Management Planning Classified Ads 120

Customer Experience Matrix

DECEMBER 13, 2020

But they need to account for it in everything they do, adjusting their plans to include trust-building measures that might not have been needed in a healthier past. The trust crisis is too broad for marketers fix by themselves. The pandemic will end soon and technologies come and go.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

SEPTEMBER 6, 2020

They’re less likely to have a Center of Excellence, use agile techniques, or follow a long-term martech selection plan. So, whatever the problems with their IT staff, it seems at least some of their problems reflect martech management weaknesses as well. But There's More.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

AUGUST 27, 2015

It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). I would have looked so much more prescient had they announced the acquisition after I had published this post!

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

APRIL 1, 2020

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

OCTOBER 27, 2019

Arm (microprocessor technology) bought Treasure Data; Dun & Bradstreet (B2B data sales) bought Lattice Engines; Kabbage (small business finance) bought Radius; Anaplan (business planning) bought Mintigo; Informatica (data management) bought Allsight; Equifax (credit bureau) bought Datalicious.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

JANUARY 23, 2017

Introductory price for the course is $500, planned to go up to $1,000. ABMU offers 250 online lessons taught by more than 40 thought leaders, including Yours Truly (although in fact I haven’t done anything yet). There will be tests and a certificate of completion. Don’t be confused by the Sign Up for Free button on the Web page.

Account Based Marketing 120

Account Based Marketing Planning B2B Thought Leadership ABM 120

Customer Experience Matrix

SEPTEMBER 6, 2018

But they’ll be clear enough as you work through the details of use cases and deployment plans. Those differences won’t necessarily show up on paper, where both types of systems will check the boxes on most capabilities lists. As any good explorer will tell you, there’s no substitute for seeing the ground on foot.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

JUNE 13, 2016

Vendors who offered these things told me that the account-specific planning I imagined wasn’t practical and, in fact, was rarely done even by account teams in sales. Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

SEPTEMBER 3, 2018

The previously-mentioned Sizmek study found that 87% of marketers plan to increase their contextual targeting in the next year and 85% say brand safety is a high or critical priority. Ads appearing on brand-unsafe Web pages is a problem when ads are targeted at individuals, a primary use for third party data.)

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

JUNE 2, 2018

Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. The usual plan is to get direct payment from advertisers who want to send messages based on your information. But even ignoring that, I fail to see how the advantages of blockchain will create the revolution its proponents expect.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

MAY 8, 2018

firms are planning to apply GDPR standards worldwide, if only because that’s so much easier than applying different rules to EU vs non-EU persons. Nor will the limited geographic reach of GDPR blunt its impact: it looks like most U.S.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. It plans to add connectors for Dun and Bradsteet , Zoominfo and Data.com to verify and enhance customer information. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

OCTOBER 2, 2012

KXEN has since given me a closer look at the lead scoring product, underlying technology, and future plans. Recognizing that this is already more than many users will care to review, KXEN plans to add simpler reports over time. But KXEN isn’t planning to expose the full API any time soon.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Customer Experience Matrix

AUGUST 22, 2016

My plan this week is to follow up with a sequence of posts that go through each sub-function in some depth. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 9, 2015

Infer plans to also recommend the best offer for each group, although this is not in the last week’s release – which is available today to current clients and will be opened to non-customers in early 2016. Conceptually, this is exactly the model I have proposed of “do the right thing, wait, and do the right thing again”.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2015

Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - The system will automatically serve alternative creatives and pick the best one; true a/b testing and reporting is planned for future release. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 13, 2016

That's important because companies that start by planning a stable data layer are best positioned to manage the accelerating changes in decision and delivery systems. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

MAY 23, 2012

The only way to know is by placing the number in context, which could be this year’s marketing plan or last year’s actual results. Marketing plans should be based on corporate strategy, but long-term goals fade into the background once marketers start making tactical choices based on day-to-day results. Strategic Goals.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. Don’t think this hasn’t occurred to certain (perhaps most) people in Washington. growth in alternative personal data sources.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

FEBRUARY 22, 2013

The revenue per customer suggest that things are going according to plan. This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing.

Hubspot 120

Hubspot Lead Nurturing Transparency Marketing Automation 120