Crimson Marketing

SEPTEMBER 5, 2013

Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Determining a specific launch plan can help you avoid headaches in the future.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary directs the product management and marketing teams to develop and execute the product strategy and go-to-market plans and programs as well as lead the company’s strategic planning efforts.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

JUNE 3, 2013

It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1. Make sure you understand your audience on each respective channel and create a separate marketing plan per audience where you can diversify your content. .

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 29, 2014

Mark Thabit is the CMO of Cision , a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

MAY 6, 2013

I recently came across a fantastic article that lists off the 6 key rules we must follow when blending our content marketing solutions with our social media marketing plans: 1. These steps are a great place to start creating your marketing plan outline. Have a goal for your content. Research your audience and your topic.

Social Media 100

Social Media Rules Social Marketing Planning 100

Crimson Marketing

MAY 30, 2013

Here are 8 steps to follow when planning for a successful product launch: 1. Applying all these steps to your product launch is key, but don’t forget “really increasing one’s odds of success will come from bringing them together in a comprehensive strategic marketing plan.”

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

FEBRUARY 6, 2014

At the close of 2013, inbound teams planned to hire an average of 9.3 Enterprise inbound teams plan to hire an average of 18.6 96% feel the breadth of marketing skills needed for team success has increased dramatically. 51% of all inbound team contain fewer than six people . 125% more growth than teams not executing inbound marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

FEBRUARY 19, 2013

We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette. Hire for humanization.

Brand Identity 100

Brand Identity Branding Loyalty Process 100

Crimson Marketing

JUNE 26, 2013

Here are 7 rules to follow when planning your mobile app marketing approach: 1. Probably a lot more than you’re willing to admit. Naturally mobile marketing is gaining traction, but are you tailoring your marketing strategies appropriately? . Add novelty . Optimize for the app store. Set the stage for success. Price your app suitably .

Mobile Marketing 100

Mobile Marketing Planning Marketing & Strategy Rules 100

Crimson Marketing

APRIL 26, 2013

Are social media calls to action part of your strategic marketing plan? If not, they should be. . We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. Determine What You Want Prospects to Do. Create a Great Hook.

Social Media 100

Social Media Media Landing Pages Act-On 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

DECEMBER 1, 2015

He reveals his plan for “choosing the tools we would bet our future on,” and cautions that “starting from zero is almost as scary as starting from data you don’t 100% trust.”. Back to Basics: ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

MAY 16, 2013

I recently found this list of 5 mistakes I’m sure many of us have made when crafting our marketing plan outlines to determine our next move. .” A problem many of us face, but how do we avoid making obvious mistakes? If we share our successes AND failures, I believe we can all grow and learn together.

Planning 100

Planning B2B Marketing Act-On B2B 100

Crimson Marketing

MAY 2, 2013

Here are three areas to focus on when planning your marketing solutions: #1: Review social as part of assisted conversion strategy. #2 Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. But how is this actually done? 2 Customize Multi-Channel Reporting. #3

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

DECEMBER 3, 2014

For example, they looked at the types of companies that had purchased an additional offering from Paychex, like a 401(k) plan in addition to their regular payroll services.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

JUNE 4, 2013

Some things to consider when revitalizing your new vertical marketing plan: . Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. It’s imperative to develop a new marketing and channel strategy as well. .

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

MAY 28, 2013

2) Taking a leadership position in application development leads to gaining greater influence and involvement in strategic plans and initiatives. . Here’s a quick look into his insights: 1) Adopt Cloud Architectures With An Open Mind And See Them As Business Value Accelerators.

Resource Management 100

Resource Management Marketing Management Planning Efficiency 100

Crimson Marketing

NOVEMBER 5, 2014

Elissa leads strategy, planning, and execution for all marketing worldwide. . She also predicts the resulting electronic relationships taking on a larger role in marketing analytics in the future. Elissa Fink is the CMO of Tableau Software , where their mission is to help people see and understand their data.

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

JANUARY 21, 2015

Shafqat Islam is the Co-Founder and CEO of NewsCred , the leading content marketing platform providing the easiest end-to-end solution for content planning, creation, publishing and marketing analytics. Shafqat is a Media Council Member & sits on the Next Big Thing advisory board for The Paley Center for Media.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

SEPTEMBER 15, 2015

She shares some of the sales tools Planar has developed for its partners to use, including a sophisticated design visualization tool that enables customers to fully spec and plan out their video displays online, and submit data to the cloud.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

APRIL 7, 2015

The TubeMogul Platform enables brands and agencies to plan, buy, measure and optimize their global video advertising spend. TubeMogul’s marketing efforts focus on education for brands and agencies that are adopting a cross-screen media buying platform for the first time. TubeMogul is a software company focused on brand advertising.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Events: 67% of B2B content marketers consider event marketing the most effective strategy. PR: 73% of reporters think press releases should include images. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JUNE 23, 2014

Planning Ahead: Kay explains why your technology marketing team needs at least 18 months of data and 12 months working with a predictive model to increase revenue based on how a buyer wants to buy.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 4, 2015

He discusses the Marketing-Engineering department relationship and prescribes a plan to ensure that user interface and instrumentation address the specific funnel challenges that marketing faces. Avoiding Anonymity: Jason discusses in considerable detail the ‘magic’ advantages of having known versus anonymous users.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

DECEMBER 16, 2013

A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes. Buyers Will Expect More. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 11, 2013

37% of corporate buyers plan on increasing their budgets to accommodate online purchases. Corporate buyers are confident in making major online purchases; currently, they’re comfortable with spending over $5,000 on the web. 57% of corporate buyers have already made purchases via the web. Business2Community ).

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

JUNE 23, 2015

Jackie Yeaney is responsible for orchestrating Red Hat’s strategy formulation and planning, Brand, Global Programs, Global Partner Marketing, Marketing Communications, Marketing Operations, and Global Field Marketing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

JANUARY 16, 2014

” How are you planning to incorporate video into your content strategy this year? . “ Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

DECEMBER 11, 2014

“Historically, the most sophisticated marketers have relied on top-down ad campaign planning. .” Marketing’s biggest challenge is determining the best media source to promote a product or service. They develop econometric models by looking at the distribution of the whole advertising budget.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

SEPTEMBER 17, 2013

And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is absolutely one of the best social media networks available to you. You might be asking yourself why?

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

APRIL 23, 2015

B2B companies need a clear vision for how they plan to use their buyer personas: “Unless both the information needed and the use of personas is understood, they become a useless checklist item filed away in the archives.” ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

SEPTEMBER 24, 2013

Make a plan for nurturing your relationships and stick to it. There’s a lot to be said of a good listener. Everyone values good advice, but you can’t give any if you don’t truly understand the problem. Slow down, listen, and understand. . Have a Routine. Connect across social media networks and keep in touch.

Ad Building 100

Ad Building Business Class Vendors 100

Crimson Marketing

OCTOBER 21, 2014

When creating your amplification social media strategy , you need to plan exactly what you want to accomplish. Even if you produce content that is being shared, if it doesn’t serve a purpose then it doesn’t do you any good. Is it links, sales, brand awareness, leads or engagement?

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., proficient in email, SEO, SEM, online display, content, nurturing, social, etc.)

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

AUGUST 4, 2015

Make a plan to improve your B2B marketing efforts using the steps above, and then choose metrics to measure your success. Targeting specific demographics is a great way to boost your B2B marketing into overdrive. Targeting specific demographics is a great way to boost #B2Bmarketing into overdrive Click To Tweet.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 1, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100