Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

SEPTEMBER 21, 2020

After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to? Your answer to that question might be a little complex, and that’s OK.

Buyer Personas 100

Buyer Personas Demographics Template Hubspot 100

Cintell

FEBRUARY 8, 2016

Each stage covers the critical areas of planning & resourcing, using, creating and maintaining personas. Fully optimized teams systematically update personas at least twice a year, have comprehensive training programs and heavily use personas across the business. You can find the complete framework here.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

APRIL 7, 2016

Others who have a dedicated resource to personas, KPIs to support the creation and maintenance of them, and a plan for operationalizing personas throughout the business may be in a different boat. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 9, 2016

They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development. They have at least one internal resource accountable for owning personas with a related KPI.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

FEBRUARY 10, 2016

In product planning, personas can then ensure the needs of both buyer and user personas are considered. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting. Measuring Persona-based Performance.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 25, 2015

In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). Ask an industry thought leader, and you will hear similar validation, “ personas are more important than ever ” and “ know your buyer first. ” But there is a very sobering gap between the perceived value of buyer personas and the actual, realized value.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100