Anything Goes Marketing

SEPTEMBER 7, 2006

For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. Keep all options open. While you may have different objectives, it doesn't hurt to add links to a cool new ad or perhaps a button advertising an upcoming webinar or new download.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

SEPTEMBER 29, 2007

Besides the planning involved, it's crucial to ensure that both marketing and sales really understand the different parts of the program to maximize it's full effect. One of the main themes from this paper was the need for some sort of lead nurturing effort. Happy reading!

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JULY 23, 2006

I plan to revisit this subject over time so please don't consider this list as permanent. As I previously blogged about, blogs take commitment from the enture organization and a require a strategy that rolls up into the overall marketing plan. If you don't have that then stop wasting your time.

Click Rate 100

Click Rate Stats Traffic Business Blogging 100

Anything Goes Marketing

OCTOBER 27, 2007

I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking! My first task was adding that nice banner ad over there. Go ahead and give it a click.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

AUGUST 1, 2006

This works if you plan to fully integrate your blog with your website and are mainly concerned with driving any type of traffic to your website. The team over at HitTail believes that your blog should be part of your main domain (eg: www.mysite.com/blog) as your blog will drive traffic and increase the weight you pull in the search engines.

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

SEPTEMBER 20, 2008

The other shift I've seen is to use multiple channels as part of a well laid out plan. Sales benefits as well as marketing is performing "air cover" and with today's tools, the messages can look like the sales rep is sending it themselves with all of this being automated.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

JULY 25, 2006

PS - That post was a bunch of BS (except for having a basic blog plan). While you may get some short term gain by "stirring the shit", you will tarnish your name, your company and lose all respect in the eyes of your customers. Remember that you have the power of the mouse - use it wisely.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

FEBRUARY 24, 2008

Let me know if you're company has done anything similar or if you're planning to. NetQoS Netcosm by NetQos. The success of this campaign was featured on MarketingSherpa. Well, I hope you enjoyed these.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 15, 2006

If there is negative content written about you, like the Dell Gripes site , plan a strategy to counter it. Don't just hide your head like Dell did when faced with adversity but respond accordingly and protect your brand! This may mean educating consumers about what Dell does to support its products or how it benefits the community.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

JANUARY 8, 2008

I plan to keep in touch with many of them via Facebook. Here are a few sample videos that I posted on UTube: Our monkey adventure Attack of the crazy creatures called Quadimundi PPS - We met some great people from our trip and some of them joined our tour when they found out what a great tour guide we had.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

JULY 16, 2006

As quoted in an Imedia article, Coke is taking this amazing masterpiece of marketing in stride: We think people are enjoying this video because it's underground-- we have no marketing plans for it. We're just sitting and watching it with everyone else.

Planning 100

Planning Banner Ads Banners Press 100

Anything Goes Marketing

MAY 12, 2007

This means that many registrants really don't want to be called and don't really care to answer such questions as "When do you plan to buy a product like ours?". Besides name and email, choose your registrations carefully! In addition, don't discount leads based on the lead qualification questions you've asked on a web form.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Marketing Websites 100

Anything Goes Marketing

DECEMBER 9, 2007

Incorporating video into Email is too much Effort Yes, this does take some additional planning as you need to get someone who can speak in front of a camera, setup the camera, write a script etc. I'm sure there are many more ideas out there. How have you used video? But come on, how difficult is this with today's technology?

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

OCTOBER 20, 2009

However, there are some key items that you need to focus on and like any marketing effort, proper planning up front and processes will make all the difference. Building a Lead Nurturing Culture Executing a successful lead nurturing campaign is no different that executing traditional types of marketing campaigns.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Top of Funnel Ad Building 100

Anything Goes Marketing

MARCH 11, 2007

If it's a straight up e-commerce campaign in which you can see the exact dollars that come directly from an email campaign, the following email calculator from MPlans may help you plan out your campaigns.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

OCTOBER 15, 2006

Excellent research resources at the end of the book Clearly laid out plan on how to write white papers. Some of the specific items that I liked were: Great tips such as interviewing subject matter experts for your white paper as well as some excellent marketing ideas such as strategies in displaying your white papers on your website.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

SEPTEMBER 6, 2006

I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day). You can either refer to this post or blend a few posts together. For example, if the topic is search marketing, see what comes up on your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

DECEMBER 21, 2009

This concept needs to be at the forefront of your planning in 2010. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. If you have an automated program in place, look at ways that it can be adjusted to get an even higher response.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

APRIL 20, 2006

More thought is needed in this area to plan out a strategy around how campaigns should be integrated. I've started to see email campaigns that are not just one offs but at least a month in length and that integrate content that is gathered over a long period of time to nurture leads.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

AUGUST 19, 2006

If you don't have a business blog, don't bother starting one as it's not worth it if you don't plan on spending any more time or resources on your e-marketing strategy. Add one last post that says "Stop reading this blog and go to www.yourcompany.com". That was why we created this blog in the first place". Monitor and adjust.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

JULY 15, 2006

To prevent this make sure you set a plan in place for who will update the blog and get blogging!! To sum up, it's easy to start a blog but most companies realize the commitment to keep one going and for this reason they either keep to their core activities or have had a "blog-out" (my term for a blogging shutting down).

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

MARCH 9, 2008

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. Here are some ideas: Set real milestones : There are many "How to" white papers out there that pose a problem that that you may be experiencing and provide a solution with next steps.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

DECEMBER 12, 2006

At the moment, I'm in the process of moving so you may not hear from me for a little while but I plan to write "Learning About Web Analytics: Part II" in which I want to focus on some key metrics that you should be keeping track of on your site. Eventually you will hit pay dirt but things may get a bit messy on the way there.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I also plan to add an additional column - my favourite posts. The trick is to use this! People that land on my blog can easily check out my other content. I've also added my most popular posts which demonstrates some of my best (or worst work). Also, don't forget to add links to your other blog posts. Notice how I did this in the last point.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MARCH 7, 2007

Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. From my experience, lead nurturing needs to be easy to setup for it to work and you need to get buy in from all levels. The more automated it is, the better and the more you will get out of your efforts.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

If you have plans to start using podcasts, have a goal in mind as to what you want to achieve. Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JULY 20, 2007

The first line says " Thanks for your interest in our white paper for developing the organization & governance plan ". The main drawback of the page is that the copy is geared to someone who visited this page from another page on the BEA website or from a BEA email. That doesn't make sense coming from a Google search query!

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. I've listed the top tactics that I typically discuss in my day to day client meetings.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

SEPTEMBER 26, 2006

Good post by Owen Lystrop 7 Questions To Ask Yourself BEFORE Starting A Business Blog Starting a Business Blog: Remember the Planning Phase Check out Easton's series called Corporate Blog Reviews to find out what your competition and other businesses are up to. Here Are a Few Questions You Need to Answer Starting a Corporate Blog?

Business Blogging 100

Business Blogging Business Tagging Tips 100

Anything Goes Marketing

MAY 28, 2006

Since my wedding on May 21 I haven't been basking in the glory of marriage but rather have been working my bum off catching up and planning for my future. I've also started to catch up on some of my millions of email newsletters and blog feeds that I get.

Tips 100

Tips SMB Consulting Newsletter 100