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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

ML Insights gives a granularity of specific account details, providing users a clearer picture of exactly who to target. Let’s understand which target audiences are best suited for campaigns focused on cybersecurity solutions: By Vertical The top three industries targeted by cybersecurity vendors were Manufacturing , Finance , and Technology.

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More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape

Madison Logic

While our data reveals that the Finance vertical continues to demonstrate high research and engagement with fintech-related content, we see additional industries showing increased interest in the technology. Fintech solutions are increasingly vulnerable to cyberattacks such as data breaches, ransomware attacks, and phishing attempts.

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Meta advertising: what you need to know

illumin

There have been incidents of pop-up ads and spam content that lead to phishing, identity theft, and data privacy violations that makes users cautious of opening and checking out ads on social networking platforms. Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9%

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies.