Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

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DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

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Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

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Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters. Know if you’re blocklisted. Authentication.

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Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tweet this ?. Checking IPs and domains.

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Act-On

NOVEMBER 29, 2023

Tightened authentication requirements Mailbox providers are tightening its authentication protocols to combat phishing and spoofing attempts. Minimization of unsubscribed emails and spam complaints Providers are placing a heightened focus on reducing unwanted emails. or over spam complaint rate.

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Benchmark Email

FEBRUARY 19, 2024

However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud. Email has become a critical communication tool for individuals and organizations alike.

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Belkins

MARCH 25, 2020

It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. Let them know how to distinguish real, corporate emails from phishing scams. Health advice.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. Second, let’s look at the spam problem. M³AAWG, an industry body group on senders and receivers conducted a study in 2007 and considers approximately 85% of given email traffic is most likely spam. of the spam. Why do you not know?

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Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. Otherwise, they won’t hesitate to report you as spam.

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Litmus

FEBRUARY 28, 2023

Microsoft Outlook users were flooded with spam due to broken email filters. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. Criminals continue to use PayPal accounts to generate invoices and send phishing emails. MailGuard warns Australian workers about a DocuSign phishing email scam.

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Litmus

OCTOBER 31, 2023

And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. Make sure you’re not clicking a suspicious link before you click unsubscribe from spam email senders.

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ConvertKit

DECEMBER 20, 2021

In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing.

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Belkins

MARCH 5, 2020

Luckily, so does the Gmail spam filter. One may think that in the age of supercomputers and all the data at Google’s fingertips, how can it NOT succeed at creating a smart and competent spam filter? To further emphasize the power of assets behind the Gmail spam filter, let’s try to deconstruct it. Users, of course!

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Martech

MARCH 17, 2022

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times.

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Martech

OCTOBER 30, 2023

Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. When your recipient marks an email as spam, it is considered a complaint. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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Belkins

NOVEMBER 18, 2019

There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. In some sense, your emails do end up in the void — the void of spam folders. In this article, we’ll tell you how to find out if your emails get marked as spam — and how to fix it.

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Goolara

FEBRUARY 14, 2023

Of course, judging by the content of these emails and the number of typos in both, we can safely assume that these are spam anyway. The real crime is that about half of this company’s mailings go straight to the Spam folder in Gmail. Even after I’ve identified them as not being spam. This one falls into the latter category.

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Heinz Marketing

APRIL 27, 2023

It has the potential to increase brand recognition, trust, and engagement and can help prevent phishing attacks by verifying the authenticity of the sender’s domain. Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes.

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Biznology

MARCH 29, 2019

They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim. Spam emails are simply unsolicited junk mail that you didn’t sign up for.

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SalesIntel

JANUARY 8, 2024

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam.

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Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Quarantine : The message will be put into a spam/junk/quarantine folder.

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DealSignal

JULY 5, 2022

If you do not have an SPF in place, your emails risk being rejected or spam folder. DMARC is an email validation tool that helps prevent phishing and email spam. These three standards help ensure your outgoing messages aren’t marked as spam and keep your emails sake. What is DMARC?

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Litmus

MARCH 29, 2023

We make art, not SPAM! Google Bard is already writing phishing emails. Psst, security friends. You seen this? A now-patched Outlook zero-day bug has the email world buzzing. Stop bugging your customers with off-base emails. Your marketing is good. But is it Ghostface terrifying unsuspecting bodega shoppers good?

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Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. We have outlined ways to check and resolve spam filter trap issues that will result in seeing email success. Links that look like phishing attempts.

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Webbiquity

SEPTEMBER 27, 2019

Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking.

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ANNUITAS

MARCH 19, 2020

If the current contact database contains numerous email spamtraps or misspelled email addresses, it’s quite possible that marketing emails are not hitting their intended targets and are instead being whisked away by a blacklist or a spam filter. Extra attention should be paid to what emails are being sent and to whom.

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Martech

FEBRUARY 4, 2022

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). When your recipient marks an email as spam, it is considered a Complaint (Cm).

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Martech Advisor

APRIL 7, 2020

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Sophisticated attackers create fake websites, phishing, and impersonation emails, posing as trusted brands to trick their targets into handing over sensitive information.

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Martech

SEPTEMBER 1, 2022

Another potential for abuse is false content — spam or phishing — noted Carr. And finally, Carr revealed his biggest worry: if the internet is ruined by false content and spam, “search results become a wasteland of bots.”. AI is keyed to pick up patterns but has no way to judge what it is picking up. “It

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Martech Advisor

NOVEMBER 21, 2019

Ten years ago, spam filters were based on simple codes. Modern spam filters can understand the overall context of a message. They go on to say that 94% of ransomware attacks start with a simple phishing email. The point is that it automates spam detection to a certain degree. Dodgy emails are quarantined. Final Notes.

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ClickZ

JANUARY 5, 2021

In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. In 2021, we think senders will focus on more useful KPIs than open rates, such as the amount of time people actually spend reading and engaging with emails.

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ConvertKit

OCTOBER 11, 2021

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. A holiday email burst will most likely make your emails land in spam, as the algorithms will see that your sending habits have changed from one day to the other. Mailbox providers love consistency.

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eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. DEFINITION.

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Valasys

AUGUST 30, 2023

It is also being used to improve search engines, spam filters, and fraud detection systems. Spam filters: Deep learning is being used to improve spam filters by better-identifying spam emails. It is also being used to improve search engines, spam filters, and fraud detection systems.

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ConvertKit

JULY 7, 2020

This prevents spam and phishing and makes email more secure. In this episode, we talk about why authentication exists, how to quickly determine if your emails are passing authentication, and the three types of authentication you should become familiar with. Main takeaways.

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eDataSource

MARCH 12, 2019

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You can specify that scam emails be sent to the recipients spam folder or have the ISP block the scam emails completely so that your customer never sees them.

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