Why Sales Shuns B2B Marketing Qualified Leads
Marketing Interactions
AUGUST 15, 2021
There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. It’s also helpful to know if it’s one person or more than one, indicating account interest. The trick is in tuning the keywords you’re monitoring to be tight enough to be truly indicative of the level of buying intent.
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