The Point

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B2B Demand Generation Predictions for 2021

The Point

B2B doesn’t have to be boring – more brands will adopt personalization and playfulness to connect with buyers.” – Sandi, Group Account Director. “I Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube).

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

It’s now possible to schedule personalized direct mail drops – through technologies like PrintingForLess – directly into your nurture stream. . • Direct Mail – the rise of Account-Based Marketing (ABM) has renewed interest in direct mail as a high-impact vehicle for delivering your message to targeted accounts or senior executives.