Industrial Marketing Today
AUGUST 16, 2011
Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.
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Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM. What about good ol’ community forums? It will require some amount of labor.
Industrial Marketing Today
APRIL 28, 2010
I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.
Industrial Marketing Today
JUNE 15, 2010
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Industrial Marketing Today
SEPTEMBER 27, 2010
The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.
Industrial Marketing Today
JUNE 29, 2010
Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. In the later stages, supplier Web sites and catalogs are the most important information sources.
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