Digital B2B Marketing

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. Site Personalization Recognizing repeat visitors is only one possible use case.

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7 B2B Content Marketing Lessons from Call of Duty 2

Digital B2B Marketing

It is Worth Sharing Because of all of the elements above, the video is worth sharing and on YouTube has been viewed more than 1.1 Call of Duty 2 is not the only first person shooter game to include futuristic weapons and realistic scenarios. million times.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. If you managed to completely suppress this group from all of your marketing, they would probably still be far more likely to come back than the average person you reach through your programs. How important is search as a navigational tool?

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The Mobile App Your Marketing Needs

Digital B2B Marketing

The average person is not using 99.999% of apps. YouTube (46.4%). The average smartphone has 41 apps installed. Or approximately 0.005% of the available apps. Less than 8 of those applications are actually launched on any given day. If you think click rates on banner ads are bad, this should be a wakeup call. Google Maps (65.9%).