Biznology

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Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation.

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The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

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The Power of Video for Marketing to Millennial Decision-makers

Biznology

Millennials get a lot their information about technology, personal and IT-related, from video. For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%).

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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing. ” Online influencers at all levels are smart, savvy, and clever.

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It takes a village to launch a new online publication

Biznology

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Interviews are an Excellent Way of Introduction. Interviewees Will Become Your Promoters.

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30 fascinating facts about organic vs paid social media

Biznology

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 34% of marketers cite YouTube as their preferred social network. Of the 1,500+ stories a person might see whenever they log onto Facebook, Facebook News Feed displays approximately 300.

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Which tech marketing video trends will prevail in 2020?

Biznology

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Personalized videos for sales. More chatbots, more explanatory videos. Captions increase accessibility.

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