B2B Marketing Traction

article thumbnail

B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100
article thumbnail

B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

Many thanks to attorney and mediator Myer Sankary (and member, ADR Services ) , whose excellent Science of Persuasion workshop I attended years ago, and who sent a link to the Science of Persuasion video by Cialdini and Steve Martin as a holiday gift. The full video is just under twelve minutes, but trust me, it’s worth every second.

article thumbnail

A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” New Incite provides LinkedIn workshops, training, consulting, and ongoing updates for clients. Recommend and endorse co-workers and colleagues judiciously. LinkedIn marketing'

Linkedin 100
article thumbnail

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” ” https://www.linkedin.com/legal/user-agreement.

Linkedin 100
article thumbnail

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.).

Linkedin 100
article thumbnail

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

I thrive as a person who can explore new territories and learn new things, so this is ideal for me. I give back to the consulting community, running programs and workshops to help other consultants and student consulting clubs learn about the profession. I get to choose with whom I work.