Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. But because I like this person, ( Michael Katz of Blue Penguin Development ), I opened it. I keep remembering it. You betcha.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

DECEMBER 6, 2011

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. This style of writing allows you to engage more personally. Neuromarketing and How Content Marketing Works. The good news is that they can evolve. It encourages you to tap into the “what sounds right?” How to Write Like You Talk.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

MARCH 26, 2015

Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

NOVEMBER 11, 2015

In The Collected Works of C. Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory).

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

APRIL 8, 2015

As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Let them know what kinds of people you work with, and how long you’ve been helping them. What’s the best kept secret of a newsletter bio? Don’t try to sound too good.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

NOVEMBER 20, 2013

There are many who need work.). Sometimes, but have you tried an intern who would be happy to work and learn? If you want to discuss this and see how it could work for your blog, give me a call or leave a comment. However, have you tried a freelance journalist? Quality content is expensive.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

MAY 30, 2016

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Typical clients page: who do you work with? Your header needs to clarify what the blog is giving to readers.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

JULY 22, 2014

I bought it to give as a gift, but now the pages are too worn … If you haven’t worked with Judith, or attended her seminars, you might not know she actually lives, walks and talks these wise words for writers. Books E-Books blog writing Content Marketing expert ebooks personal stories' and your words onto the screen.

Buzz 100

Buzz Blogger Conference Design 100

Writing on the Web

MARCH 19, 2015

In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today. If you have already created content, I can turn it into blog posts, articles, ebooks and make it work for growing your business.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

OCTOBER 4, 2016

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. One is personal: it talks about a real person and what he reports.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Here’s where she could improve: The bio/side-bar is written in the third person, as if she is a distant entity.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JANUARY 9, 2013

The authors of a Harvard Business School working paper, Goals Gone Wild , reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded. .” Did this motivate employees?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 9, 2014

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

MAY 27, 2015

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. Congratulations, Di! They may even have an outline.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 12, 2014

Speech can be a great way to convey personality. When people use a lot of verbal expressions in online content, however, their readers have to work harder to understand the message. Here are a few common mistakes that you might be making: There, their, they’re – my personal favorite pet peeve.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. Their credibility. Their passion.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

AUGUST 1, 2012

It can cause more work if guest writers are not selected prudently. Editorial discretion applies on both sides of the relationship, and we will work together to determine what is appropriate for each of our brands. Mention what you’ve seen on the person’s site or blog, specifically referring to a post.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

MARCH 6, 2013

I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Here are a few suggestions, and how I’ve personally tried them out.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Tags: Attracting Clients Coaching/Personal Development Teleclasses & Seminars.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

FEBRUARY 26, 2016

This may seem obvious, but like a call to a help desk, sometimes the most basic steps work. In the consulting work we do with professionals who want to get found and get known on the Web, we recommend writing articles and submitting them to article directories as a key strategy. Highlights your expertise and personality.

Google 100

Google Business SEO Keywords 100

Writing on the Web

DECEMBER 29, 2011

Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing doesn’t work as well without unique and personalized copy. Tell them about the work you do with your clients. It’s what will resonate with them and make them want to work with you.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 28, 2011

Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing can’t work well without unique and personalized copy. Tell them about the work you do with your clients. It’s what will resonate with them and make them want to work with you.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

NOVEMBER 20, 2014

Yes, I will be working with Airbus North America because of the indirect response to the newsletter. Make it personal. Now may be the time to share a story about your hobbies, family or friends that connects you to your readers in a more personal way. I love hearing from people who say, “I know you, I love your newsletter.

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

JANUARY 21, 2015

As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Quality Content (Problems you solve for your readers).

Design 100

Design Banners RSS Opinions 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. I want to feel some sort of connection on a personal level. A personal conversation solidifies trust in you. A personal conversation will open the doors to other needs the client has but may not see. Email can’t do that.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JUNE 4, 2015

All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. This can include your own personal story of a turning point in your life. An expert ebook is a longer version of that report and can easily be sold on Amazon.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 19, 2011

You need a brand personality. Because it involves personal creativity. When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

AUGUST 19, 2011

It also helps when there are visuals so I can see how it works. In other words, a ‘feeling’ person will pick up on emotions, personal sensations, memories, and imagine themselves experiencing something in the moment. A ‘thinking’ person will take new information and conceptualize how it fits into existing knowledge.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

JANUARY 13, 2014

Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. By all means, put as much of your own personality, charm, wit, and intelligence into your book and tell your own stories. What’s your point? Keep the focus on your readers.

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

JUNE 18, 2010

I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. He talks about four areas essential to over all success: physical, emotional, mental and spiritual.

Ning 100

Ning Digg Buzz Blogger 100