Remove work

The Forward Observer

article thumbnail

The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

It is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. As a result, he becomes irresistible to his clients.

article thumbnail

The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

What’s included in Standout Startup : The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love.

Startups 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.

article thumbnail

The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130
article thumbnail

The Marketing Book Podcast: “Ship It” by Seth Godin

The Forward Observer

2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. He is probably the only person in all three. Be informed, inspired, and challenged with this new daily calendar. ″x 4.5″