Onalytica B2B

MAY 10, 2017

It’s quite simple- influencer marketing works because there’s something in it for the influencers- brands must understand and leverage this. If a brand is bombarding an influencer with daily emails, tweets and offers for them to work together then an influencer may not be very receptive to this. How old are they?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. This will not work. Typically, more active on LinkedIn but no other platform other than personal social networks. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

OCTOBER 1, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Or at least understand how search works. I love anything that makes brands more personal… So many web pages lack personality completely. Analytics: “This work is complete.”.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Worked my way up the ranks and then quit and went travelling around Thailand. Self-taught how to grow my own personal brand on social media. Personal Branding. Daniel Knowlton – Co-Founder of KPS Digital Marketing . Social Media Marketing.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

APRIL 3, 2018

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Now, I consult startups for initial traction strategies, growth hacking for innovative marketing, customer success analysis, social media branding and brand engagement, personal branding for individuals. Location: Mumbai, India.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

NOVEMBER 22, 2018

She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat. Create long term objectives and give yourself a vision to work towards – be optimistic, but also be realistic about what you can achieve and in what time frame. Marketers are overvaluing free tickets to events.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

MARCH 22, 2017

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

DECEMBER 11, 2017

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. I’ve been focused on influencer marketing for the past 6 years working at brands and agencies. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

NOVEMBER 1, 2017

Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? #1 I have also kept myself educated as the industry (SEO and Social) has changed over the years. ZOHO Product set. WordPress .

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

NOVEMBER 1, 2016

Take Apple’s Siri for example, the consumer is able to pose a question in the same way they’d ask a real life, empathetic and emotionally intelligent person sat next to them. INCREASE ‘LINK BACKS’ Working with an influencer should be a mutually beneficial collaboration, where you’ll both benefit from exposure.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

JANUARY 17, 2018

They care more about the brand they associate themselves with to maintain a consistent personal image, and for ethical reasons too. Working with influencers can effectively supplement your other marketing and advertising activities to get your customers over the line and increase conversion rates. Consumers are more risk averse.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

JULY 17, 2018

People usually describe me as a positive, outgoing and friendly person. So, I guess this part of personality helps me network easily. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Bill Gates , Michelle Obama , Xavier Niel. HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

DECEMBER 7, 2017

Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. These are the influencers that you have chosen to actively engage, build relationships with and work with. How many influencers are they working with? 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

APRIL 20, 2017

Regardless of whether they’re buying for work or pleasure, customers are turning to social channels to aid in their decision process; they seek comfort in hearing the genuine opinions and real life experiences from real people. Have someone in charge of the whole employee advocacy programme, or one person per team leading the way.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point. Even before the U.S.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

DECEMBER 13, 2017

Social customer care – where Messenger and marketing automation meets with highly personalized human interaction. I have the utmost regard for Sheryl; she’s an extraordinary leader and has spearheaded many important issues with her Lean In and Option B bodies of work. I’m always inspired (and secretly envious, ha!)

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

MARCH 9, 2017

For every person that gets influencer marketing, there’s likely to be another that doesn’t. This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form. Do they have genuine influence in that specific area?

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. OUTSIDE OF B2B MARKETING WHO ELSE INFLUENCES YOU?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

APRIL 5, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. I learned what they were doing, what was working, what wasn’t. I walk to work and I always learn something along the way. Working a little harder can make a difference.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

APRIL 6, 2017

When it comes to working with influencers, there’s no one size fits all in which every brand can implement it in the exact same way and achieve the exact same results; there are various ways in which you can approach it- so there being one term is far too simplistic. So how can they possibly mean the same thing?

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. The major concepts like Account Based Marketing, Artificial Intelligence, personalized content, Blockchain, etc. all require clean/standard data to work effectively. Key Topics: Martech, Marketing Operations.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. After college, I worked in research administration at Dana-Farber Cancer Institute and had big plans of getting my PhD after a few years.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

FEBRUARY 16, 2017

Just the same as a corporate brand, there is a certain degree of needing to humanise your personal brand, so that your audience can feel a connection with you. Much the same as an in person conversation where you’re 50% responsible for talking and 50% for listening, the same applies here. ” Click To Tweet.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

FEBRUARY 20, 2017

They’d be ecstatic if you approached them to work with them. Another example: let’s say you want to do work around green issues. Who’s the most influential person in that field? Your communications programme has only really ‘worked’ when you’ve influenced that behaviour change. What impact did any of your work make?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

APRIL 11, 2017

It’s time to approach targeted influencers with a proposal, nurture the relationship, and get them set-up to work with your brand. Measure what works and what doesn’t. Celebrity product endorsements are less about engagement and more about attaching a person’s fame and name recognition to a particular brand.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

NOVEMBER 24, 2016

For most, work email inboxes are inundated with useless spam emails, so perhaps a Christmas marketing campaign isn’t favourable or front of mind. Do keep in mind that not all will celebrate Christmas for personal or cultural reasons; keep messaging neutral in terms of religious connotations. KEEP IT TRADITIONAL.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JULY 17, 2018

Bio: Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. As part of troubleshooting, I would work with the source code frequently and learned how the products worked internally.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

JULY 18, 2018

While I’m fascinated with how data, technology, and infrastructure are making data science more accessible, I’m most passionate about how to make data science work at the people & process level. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? There are many.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

NOVEMBER 17, 2016

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. LEAD GENERATION. BRAND AWARENESS.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MARCH 29, 2018

That said, my 20-year marketing career served as a good background for social media, which is really just a more personal way of marketing to people. I was a two-time client who saw it work so well that I wanted to join the company! IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

OCTOBER 4, 2017

How can you measure what people are doing offline in person? In order for you to effectively measure the success of your influencer program, it is important that you have done the ground work and established your objectives at the beginning. But how can you measure this? What is the Cost-Per-Click, Cost-Per-Thousand or Cost-Per-Action?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

NOVEMBER 21, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I also like a brand that’s fast and witty such as Oreo was with their post “you can still dunk in the dark” when the power went out during the Superbowl. They always pull at my heartstrings.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

JULY 19, 2018

Brands work with influencers because they want results and action. For one thing, she isn’t short of followers, nor will it make that much of an impact to her personal brand to have a few more. We’ve somehow concluded that high reach = high influence. But we have to ask ourselves – why do we care about these numbers?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 1, 2017

A study by Weber Shandwick found that nearly 70% of senior professionals state that when a CEO posts on social media it makes their working environment and culture more pleasant. 3) See it as an extension of yourself; inject personality. 3) Improve company culture. What perception do you want people to have of you?

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. Ronald Van Loon is a great person to follow.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20