work Personalization Related Topics 
Customer Experience Matrix
MARCH 13, 2018
Should marketers pay consumers directly to access their personal data? Some even sell personal data, especially if they’re selling ads targeted with such data. Here’s a look a half-dozen ventures I’ve lumped into the personal data marketplace category (which I suppose needs a three letter acronym of its own).
Customer Experience Matrix
SEPTEMBER 16, 2017
The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. It’s true that variety causes confusion for buyers.
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Customer Experience Matrix
NOVEMBER 21, 2014
The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. Emails can be personalized using scripts written in Sailthru’s own Zephyr language. Sailthru is a good example. data sources.
Customer Experience Matrix
JULY 3, 2017
As it happens, I’m also preparing a speech for later this month that will touch on the topic, which means I’ve spent many hours working on slides to communicate the relevant concepts. Since just a handful of people will see the slides in person, I figured I’d share them here as well. Different vendors can share a piece of that pie.
Customer Experience Matrix
DECEMBER 13, 2020
Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. remote work is here to stay.
Customer Experience Matrix
JUNE 3, 2009
The real work is in designing the campaigns, not setting them up in the software. The work was done by an outside agency, Maratona Marketing. Both Todd and Maratona’s Cari Baldwin told stories about prospects who believed the emails werebeing sent personally. Second of three posts on demand generation interfaces.)
Customer Experience Matrix
NOVEMBER 6, 2009
Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. But much of the information now delivered through Web interactions was previously delivered in person by salespeople, who could just talk or write an email.
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