Biznology

MARCH 3, 2020

So many companies are slow to trust their employees to work at the same efficiency level regardless of their location. In my book, StopSettling, Settle Smart, I outline the method, mindset, and movement approach and real-world examples to help individuals become better leaders in their professional and personal journeys.

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Biznology

OCTOBER 31, 2018

Our latest webinar is on personal branding with expert Monique deMaio. Do you know what YOUR personal brand is? How do you want to feel, and what do you want to communicate every day—at work, at home, in your community? From a personal side, Monique helps executives develop a game plan to live their best “personal brand.”.

Personalization 128

Personalization Brand Identity Branding CMO 128

Biznology

JANUARY 24, 2019

Data can be put to work automatically to make the journey better — and it doesn’t have to be a ton of data. We often start with search data, and it works great since it connects people directly with the thing they want. Behavioral personalization” means personalization but without all the creepy data. 29m 35s Outro.

Marketing AI 128

Marketing AI Personalization Ethics Twitter 128

Biznology

OCTOBER 17, 2019

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. So it’s personalization? ” As it turns out, getting the technology they purchased in their integrated suite to work is harder than the sales rep let on. .” The Two Lifts of B2B Personalization.

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Biznology

OCTOBER 2, 2019

A former boss once told me that I should spend as much time talking about the work I do as I spend actually doing that work. It is (or at least should) less about self-aggrandizement and more about helping others learn from and leverage the work that you have done. Building a personal brand is not just for CEOs and politicians.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

MAY 2, 2019

Personalization: why do it? Personalization needs to benefit the customer experience and drive your business. Meanwhile Google introduced Stadia , a gaming platform that will allow them to pull data in and increase personalized experiences. Personalization: why do it? Personalization needs to. 0:00 Intro.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

OCTOBER 1, 2018

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. But does your business AI need a personality? They just work better. AI that works better, rather than has a cute name. The post Does your AI need a personality? You talk to her. She talks back.

Marketing AI 130

Marketing AI Personalization Amazon Google 130

Biznology

MAY 20, 2019

All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs. So what are the prospects for a true personal AI that you might be able to get your hands on one day? A personal AI via smartglasses.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

AUGUST 7, 2020

Of particular relevance (and help, I believe) are the 3 articles that look at boundary management and healthy and sustainable home working environments. ” Building Work-Life Boundaries in the WFH Era. ” You Are Not Working From Home. ” ‘Success Addicts’ Choose Being Special Over Being Happy. ” Reflection.

Ad Building 104

Ad Building Allocation Training Startups 104

Biznology

OCTOBER 4, 2018

Personalization is one of my personal hobby horses. There are some useful forms of personalization, such as showing, “Hi Mike” at the top of page, or automatically filling in fields of a form. Maybe you know what industry your B2B prospect works in. So, the question is, “How do you do that?”

SIC 139

SIC Personalization Content Marketing Content 139

Biznology

AUGUST 13, 2020

To understand how segmenting your content strategy works, you must first understand how to segment your employee population. They’ll have a harder time building an audience if they only promote themselves and the brand they work for. It could be about the industry you work in, but it shouldn’t always be about you.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JULY 2, 2019

Data is now fundamental to help people work, and the most successful companies have intelligently integrated it into everyone’s daily workflow. And here’s some powerful data — a survey of retail customers shows that 91% prefer brands that provide personalized offers / recommendations. 0:00 Intro. 29:00 Outtro.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Biznology

APRIL 20, 2020

Can you be 10X more productive when working from home versus going to the office? Just how can you take your work from home productivity to the next level? All this takes up time, energy, which you can flip into more productive work time. Create an Immersive Work from Home Set-Up. Work a Personal Backlog.

Product 104

Product Training Organic Leads Organization 104

Biznology

APRIL 6, 2017

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review. Here are 5 ways co-working spaces are revolutionizing the workplace.

Lead Scoring 153

Lead Scoring Lead Ranking Efficiency Design 153

Biznology

SEPTEMBER 17, 2019

Let’s view personalization through your visitor’s eyes. Poor personalization, which we see all the time, might recommend a guitar exactly like the ones I’ve already bought. True, effective personalization on the other hand recommends a guitar maybe one level up from what I bought last time or that people just like me also own.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

JULY 23, 2018

Does it really work? Here is how to make browser push notifications work best: Make sure the content is direct and to the point. Make the notifications personal. Personalized and customized notifications are available based on user activity, location, demographics, and other parameters. Why is this so prevalent now?

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Biznology

AUGUST 6, 2019

In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. We also recently learned from Salesforce data just how much people expect personalization. You can make martech work. Why does this happen? 0:00 Intro.

Personalization 99

Personalization Customer Satisfaction Search Marketing B2B Marketing 99

Biznology

DECEMBER 27, 2018

This year, let’s focus on putting your data to work. The topic on everyone’s minds this year has been personalization. Everyone wants to start with personalization, but if you don’t have the data in place to DO personalization, you aren’t ready. Where to start? Check out the podcast to learn more and celebrate with us!

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

APRIL 22, 2019

In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. Will a large number of these drivers and people who sell and service vehicles need to transition to other work? Disruption is Coming. will be eliminated.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

Biznology

JANUARY 24, 2020

“From friendships to salary negotiations, 2020 can be the year you conquer work and your career. ” “The Power of Boundaries : Sharing personal information brings people together and helps them like one another more. Mary: “I showed folks how two-sided printing works. As always, happy reading and listening!

Consulting 129

Consulting Peer-to-peer Curation Press 129

Biznology

DECEMBER 20, 2017

Communal Learning, Online and In Person. I wrote a blog post ( see above ) on what CSUN tells us about how accessibility and elearning work together, and in March, wrote a commentary for Mealey’s Litigation Report on what the conference had to say about higher education institutions and the American with Disabilities Act.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

APRIL 30, 2020

It turns out the energy field that enables all wireless technology to work truly functions like a search engine by a) picking up signals, b) searching for frequency matches, and c) returning experiences. Thoughts work similarly, with a universal search engine picking up all signals, including thoughts emitted as frequencies.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

JUNE 1, 2021

Meanwhile, the poor person is out of a job and is alone at the center of his or her own horror show without resources or support. Employees want to work together to build their company’s reputation and standing – you just need to provide the framework and the proper environment. How does that look for you as an “employer of choice”?

Social Media 118

Social Media Media Personalization Business 118

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Offer business people consumer products based on their work status.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. A personal brand is a basic requirement for both freelancers and entrepreneurs.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

NOVEMBER 11, 2015

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Most of all there’s establishing and writing with a particular personality. Make it Personal. Add the personal touch wherever you can, making sure it’s authentic. Make it Relevant. Make it Engaging.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

NOVEMBER 7, 2014

I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. Sign up for our emails here.

Advertisements 80

Advertisements Advertising Personalization Content 80

Biznology

DECEMBER 21, 2016

Discover the following eight commonly overlooked ways to make social media work for you. As an individual, you can get away with sharing the same post or comment on all of your social media sites, but as a business owner, this practice won’t work. Show your personality. You show your personality. Like this post?

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

OCTOBER 11, 2021

Creating the personalized campaign and content that will engage buyers. The underlying assumption here seems to be that if B2B marketers can only figure out how to meet these challenges with digital content, they’ll be in pretty good shape, and won’t have much need for personal selling. Working full-time at home.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

SEPTEMBER 5, 2013

Sometimes this is in the context of company brands and sometimes personal brands. Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller of a future vision they are not quite ready for. Do I need to choose only one domain to work in?

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

MAY 14, 2014

Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. A design that feels right does so by fitting your audience’s expectations and presenting your personality.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

JULY 12, 2012

You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. We are only half joking when we say that vacation is regular work with a nicer view. Is there any way out of this mess?

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

MARCH 8, 2021

Just think of how much money we waste through continual turnover caused by a toxic work environment. And think of the incredible work people could do with the energy exerted playing the political games of who’s right and who’s more important? We each bring our own baggage to work each day. It’s not easy, but it’s doable.

Organization 197

Organization Terms and Conditions Cost Promotion 197

Biznology

MAY 26, 2010

I've never been out of work, and although I'd love to tell you that it is due to my superior skills and hard-working attitude, the truth is that I've needed a lot of luck over the years. Instead of using your social network, work your network. Which person would you like to be? I mean, you are already out of work.

Social Networks 80

Social Networks Network Marketing Internet Marketing Amazon 80

Biznology

NOVEMBER 15, 2013

You can take steps to work this to its maximum, by creating as many subdomains as you can without driving your customers crazy, and by squirreling away all the data each day so that you end up collecting data on many more than 2,000 keywords for your site. But I suspect that it will be hard to keep the old game working.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80