Anything Goes Marketing

FEBRUARY 24, 2008

Here are some examples of keywords for Kraft to consider if they go this route: Tassimo Crazy co-workers Coffee in the workplace Bad coffee at work Who hired bob Don't you hate when someone drinks the last cup of coffee at work and doesn't make another pot? Don't you want to find that person and hunt them down?

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

AUGUST 20, 2006

When your email subscribers fo the unthinkable (hey - you worked hard on that campaign) and hit the unsubscribe link do you let them off easy or is it a tearful goodbye? Perhaps you were sending too many emails or they weer no longer relevant to this person.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

MARCH 24, 2009

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I personally wouldn’t have it any other way. Why should sales get their own parking spaces?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Cold Calling Works. Sales and marketing can work together. Sales and marketing can work together. Lets repeat that.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 1, 2006

I like the design and layout as well as the pictures of the bloggers - this adds a personal touch. Keep up the great work! I work with users of our product daily and found some great tips - thanks! Creating Passionate Users - Great content and ideas. I also like the use of images within the posts.

Blogger 100

Blogger Small Business Marketing Business Blogging Tagging 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Remember to keep the subscriber in mind as your work through your data collection processes. This subtle approach works well and has produced high conversion rates (I need to dedicate a post just on this topic).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 29, 2007

It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew. Nice work RainToday. Did I mention it was free?

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The power of blogs can work against you as easily as it can work for you. Blogging is fun and informative but watch what you blog about, when you blog and who you blog about.

Blogger 100

Blogger Ethics Tagging Creativity 100

Anything Goes Marketing

JANUARY 21, 2009

In 2009, you need to ensure that emails are highly personalized. Now, you may have noticed that Shoppers did include my Shoppers Optimum points balance - which is a personalized piece of information. I click on the image of the women's' beauty products - that link works! This information should have been near the top.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

DECEMBER 21, 2009

Once you have this down, you can then start working on a proactive strategy and determine what it will take in your organization to make this possible. Of course, one of your biggest sources of best practices should be the vendors you work with. Addictomatic is a free tool that will get you started down this path.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Database Accuracy Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JUNE 22, 2008

This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. You need to test out the method that will work the best for your situation. Another consideration is to ask subscribers what type of information they would like to receive.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This requires you to do some work. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)."

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Prospects and clients also get some insight into the quality and expertise of the people that are working at your company. It may give them further incentive to work with you. Transform your existing webcasts.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. How is that for personalization? Some people may forget why they received the direct mail piece when it eventually gets to them.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

MARCH 9, 2008

One of my readers back then asked me how this concept would work. This approach works for the average blogger but companies need better tools. This process works very well for new subscribers to your site as they can get a newsletter with the latest articles from the RSS feeds that you have defined. Will this work?

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I've also added my most popular posts which demonstrates some of my best (or worst work). Blogging is all about being personal. I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. The trick is to use this! Notice how I did this in the last point.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 20, 2008

This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time. The shift that I've seen is to automate the process using technology.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You may have the skills but if you can't convey your vision to your client and make them "see the light" of blogging and how it helps their business you will never sell anything and the only person who will want your help is your mother who needs help setting up the VCR (don't even bother explaining to them what a DVD is).

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. If they don't, it won't work. The people who blog have to want to do it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

NOVEMBER 16, 2008

In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. send should be based on a person's interest and the stage of the demand waterfall that they are in. Everyone needs to work together. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 29, 2006

I'm sitting here watching this great conversation (I personally liked the story about the Chilean Navy) and I'm saying "Hey, I want in on this conversation too!". How can HP make this "Change Artists" concept even better? This is an easy answer - place these videos on a blog.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. She states that the salesperson should be able to plug in the profile of the person (industry, title etc.) Ok, that's a stupid question.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

NOVEMBER 15, 2009

s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? It’s very powerful when marketers themselves can share their results and let you know what is working and what isn’t. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. Blogs can be more creative and personal. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

NOVEMBER 29, 2006

Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. At the very least you can ask for an email address so you can send them some personalized information. How can you use this time productively? Typically, no one cares what you have to say.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. You should also include a link for them to update their email subscriptions and their profile.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 20, 2007

In this case, the web form was very short and probably worked. Before someone divulges personal information, you need to earn that trust and providing valuable information first without first displaying a form may be a better way to go (I'll let you determine this from your testing).

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JANUARY 16, 2007

As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. Make Them Feel Special Why does this campaign work for Mini? What if your ads on sites that your customers visit had different messaging that was personalized to them?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 11, 2006

3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) Open and clickthroughs were some of the best I've ever seen. Hope you enjoy these!

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100