B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. There are times when I pitch a story and they do it word for word. When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. The whole point is to produce a countable number of words (50,000) in a countable number of days (30), which participants must submit for verification.

Social Media 100

Social Media Media Rules Tools 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I don’t believe there is much of a distinction between personal and professional when it comes to the Web. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

DECEMBER 1, 2010

In other words, it matters who puts the content together, and what personal insight they add to it. Their value to me is not in the news or issues that they cover, but the way they cover them, their unique, personal perspectives. The greater value comes from the creators of the content, not the content itself.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

MAY 11, 2011

The words are different, the examples are new, but the case you’re making is more or less the same. But what if the person who made the point was you ? In a flash you remember: you’ve already covered this topic. So what do you do now? Fear not: There may be very good reasons to publish anyway.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

NOVEMBER 8, 2010

In other words, not only was it OK to use the content without permission, but in fact, the magazine was doing the poor writer a favor, both by giving her more exposure and by improving it with a little crack copy editing. We put some time into rewrites, you should compensate me!

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

JANUARY 31, 2012

I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. To supply all these channels and formats, I ended up using three different word processors (I’ll explain why in another post), making sure I kept my three versions all in sync as I continued to make changes to the text.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 24, 2010

True to his word so far, the BuzzMachine past is still there—but it’s fading. And I don’t know about you, but personally, I have my chisel in hand, and am off to find a nice slab of granite for next week’s post. From June 2005 back to the beginning, the old site and its permalinks will stay intact.”.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

APRIL 10, 2012

First, they are all personal. These bloggers are heavily invested in their blogs, and take the responsibility for every word that appears in them. They attract like personalities that come to enhance the discussion, not to degrade it. Second, they are all genuinely good, thoughtful, and generous people.

Blogger 100

Blogger Bundling Communities Traffic 100

B2B Memes

NOVEMBER 30, 2011

Even better than writing about other bloggers is asking them to speak in their own words, as I did with Mark Schaefer. Get personal. At a loss for words? Not only does it give you something to talk about, but it’s what the social web is all about. Share the links! Do Q & A interviews. Encourage contributors. Take a walk.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. In other words, content must be personalized. In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. And content must also be sensitive to each form of media.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

SEPTEMBER 28, 2011

Whether you call it the lizard brain , or the Resistance , or simply taste, most of us have personal quality filters that aim to eradicate anything we perceive as flawed. One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication.

Barriers 100

Barriers Sample Statistics Impressions 100