The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. tells in his book a personal account of how a viral marketing campaign went wrong. And he was personally doing every speaker kit himself (printing, making copies, punching holes, and mailing).

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

APRIL 26, 2012

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!).

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

AUGUST 18, 2011

Via email, via Twitter, Facebook, and word-of-mouth. As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs. The problem? Or, if it is, is not shared.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100