article thumbnail

Automotive Digital Advertising: 7 Strategies to Fuel Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. With PPC campaigns, dealerships can place ads directly in front of qualified buyers on social media, YouTube, search engines, and other platforms.

article thumbnail

Automotive Digital Advertising: Key Strategies to Fuel Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. With PPC campaigns, dealerships can place ads directly in front of qualified buyers on social media, YouTube, search engines, and other platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Automotive Digital Advertising: 7 Strategies to Drive Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. With PPC campaigns, dealerships can place ads directly in front of qualified buyers on social media, YouTube, search engines, and other platforms.

article thumbnail

How Size Matters in the Social Media ROI Debate

Convince & Convert

To make matters worse, mid-sized brands often have far less WOM reach, and a shallower pool of historical goodwill upon which to draw, so social media marketing has to be that much more imaginative and more targeted to deliver the virtuous circle that bigger brands might experience. Big Brands and Social Media: The Virtuous Circle.

article thumbnail

Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? How do you solve Social Media Tool Exhaustion?

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. al definitely should influence strategy though.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.