Chris Koch

article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

article thumbnail

How to create B2B social media policies

Chris Koch

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. It should be clear that this is a personal effort, not a corporate one. This [Choose. Blog, Space.]

article thumbnail

Where is your mobile marketing center of gravity?

Chris Koch

It’s a wiki-based tool where salespeople can go to find and share competitive intelligence. Tags: Mobile Marketing B2B marketing Foursquare Google Google Maps iPhone 3G Mapquest Mobile phone Personal computer Smartphones Twitter. Foursquare, Gowalla and the future of geo-location (telegraph.co.uk). Tweet This Post.