Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. You can create several different pieces of content from even one YouTube review or product demonstration. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

ClearVoice

MARCH 16, 2022

Both speakers discussed how a greater commitment to personalization is a “must-have” rather than a “nice to have.” ” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Share your videos on your website, social media channels, and YouTube to reach a wider audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Personality communication.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

BOP Design

NOVEMBER 14, 2023

We’re also fielding requests for enhanced personalization, such as detecting where a user is in the world and displaying a different version of the website depending on region. In some cases, even white papers can be replaced with long-form website content that educates and delivers value. This trend has stuck.

Design 93

Design Trends Marketing Websites B2B 93

The ABM Agency

AUGUST 30, 2020

If you’re familiar with even the basics of ABM, you know a large part of its effectiveness is driven by personalized content created for an individual in the buying committee or the entire account. Turn it into a YouTube video, IGTV, and Instagram Stories. Use them in a blog post, email, programmatic, white paper, or e-book.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

ClearVoice

NOVEMBER 25, 2022

According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences. Start a podcast, blog or YouTube channel. Attend a virtual or local meet-up and then participate.

Work Management 95

Work Management Marketing Management Training Vendors 95

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. At the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. Use Your Webinar to Provide Viewers with Expert Education.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Webbiquity

AUGUST 22, 2017

Be personal and real. For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Only B2B

NOVEMBER 23, 2021

They are well-aware of their requirements and join your email list with a clear goal in mind, such as gaining access to fenced information such as white papers, ebooks, and high-level publications. Leads: Subscribers who are starting to heat up to your business are known as leads.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Personalize ads in users’ Gmail inboxes. Priority access to new content, white papers, or industry reports. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

JUNE 22, 2021

That said, it’s fine to request a backlink, as long as you do it respectfully and in a way that makes sense to the person you’ve asked as well. Ask the right person. Respect the person you’re contacting enough to offer a quality product in return for a desirable link. Write a white paper.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

The Point

JUNE 8, 2016

It’s now possible to schedule personalized direct mail drops – through technologies like PrintingForLess – directly into your nurture stream. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Marketing Qualified Leads 100

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Need some guidance or examples of how this works? Repurpose Existing Content. Final Thoughts.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Valasys

JANUARY 17, 2020

Personalization: Optimizing online personalization is very important as the shoppers & buyers are different people. Personalization means much more than addressing the customers with the correct name after they log in. B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Content4Demand

FEBRUARY 9, 2021

With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. You can’t expect every person who stumbles upon your podcast to listen to every episode all the way through. Syndicate Episodes on YouTube. YouTube isn’t just a warehouse for your videos.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Thought Leadership Bundling 59

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides. The first step is to understand your target audience.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

ClearVoice

SEPTEMBER 4, 2020

Personalized email subject lines yield a 58 percent higher click-to-open rate. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Convince & Convert

MARCH 19, 2015

They may seem like straightforward questions, but people love to hear personal stories about an entrepreneur’s goals, challenges, and successes. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. What are the keys to success?

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

markempa

DECEMBER 19, 2016

They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. And it worked.”.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Exo B2B

JULY 9, 2019

I’ve already written many articles about marketing influencers and pseudo-experts on my personal blog , but I hadn’t done synthesis yet. ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten. Self-proclaimed influence.

BtoB 45

BtoB B2B Social Networks Opinions 45

Leadspace

AUGUST 15, 2019

Get up front and personal with your products. Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Make them stand out. Make an impact. Graphics are another fantastic tool.

Webcast 48

Webcast Business Case Studies Case Study 48

Valasys

JULY 15, 2020

” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. Deliver Personalized Content. Trying to handle vast amounts of data manually can be a big disaster.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. Clip short snippets from the stream for future posts when you’re looking to show off your company’s personality.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Marketing Institute

DECEMBER 10, 2018

The strategies apply to LinkedIn posts to personal profiles. You have 1,300 characters available when posting to your personal profile, far more than the 280 characters available on Twitter. YouTube or Vimeo) does not count. I see 10 to 100 times the views on a native video compared to a YouTube link,” she says.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

BenchmarkONE

NOVEMBER 10, 2022

Lots of marketers turn to social media and Youtube. This resource can be in any format – video, case study, eBook, template, white paper, or product trial. They consider various scenarios, allowing you to offer your leads more personalized nurture to address their specific needs.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi’s writing is personal, relatable, and informative. He posts mostly on Youtube paid ads and relevant business strategies. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

SmartBug Media

FEBRUARY 1, 2019

Not every person that ventures to your website or social profile is going to understand what exactly your organization does. Whether you want to showcase the inner workings of your company’s day-to-day or you’re interested in producing a profile video for your personal brand , what better way to demonstrate your brand?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Building a Social Team.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

The Marketing Blender

MAY 17, 2022

For example, do they like quick tweets or more in-depth white papers? . After all, you may not have the time, money, or expertise to handle social media, whitepapers, blogging, podcasts, YouTube, and all the other available platforms. . Creating white papers and eBooks on subjects that you are an expert on.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

seo.co

MARCH 28, 2021

The person driving by your store is not a lead. The person driving by your store becomes a lead when she parks the car, enters the store, and begins talking to one of your salespeople. It’s at the interest stage of the funnel that a person becomes a lead. Create a Podcast or YouTube Channel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100