article thumbnail

New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.

Paper 311
article thumbnail

How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is a White Paper?

ClearVoice

What is a white paper? A white paper is an in-depth piece of content (similar to an ebook) or well-researched report that allows a business to serve as an authority on a topic, often by presenting a problem alongside a solution. What makes white papers more than just ebooks? Research papers.

Paper 52
article thumbnail

How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

They hate excessive emails, particularly if not personalized to their needs. As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. Familiarity breeds intent. Longer content rules.

Research 349
article thumbnail

What Is the Gemini Effect in B2B Marketing?

Do they select a reward that is personal to them, their family, etc. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. What should they redeem for? as if they are a consumer? The answer may surprise you.

article thumbnail

Reinforce Your Personal Brand: Three Tips for a Stronger Resume

Trade Press Services Newsletter

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

article thumbnail

New White Paper: Digital Personalization in Higher Ed

Hannon Hill

In this white paper, we provide a real plan to get started down the path to personalization. Creating customer-centric digital experiences is more than an enticing vision for higher ed marketers, it’s the new norm.

Paper 40