A Lack of Customer Advocacy Could Make B2B Buyers Walk Away
Marketing Interactions
APRIL 21, 2017
He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. So is talking to customers to hear the reality from them personally. For context, this is a B2B SaaS product. It plays a key role in a complex workflow.
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